Fast delivery annotations now have per-country day thresholds

What changed

Week 43 follow-up: 2026-10-20

Earlier coverage and context (2026-10-20)

Google Merchant Center documents fast-shipping annotations and a Get it fast filter on Google Search. PPC News Feed's 20 October coverage credits Hana Kobzová with finding the help page. The page is available, but its revision history has not been established, so this article reports the guidance rather than claiming a newly confirmed launch.

Google says the Search filter is currently US-only. Its eligibility text lists Australia, Canada, India, Japan, the UK and the US, while the country table also contains Brazil and New Zealand. That inconsistency remains unresolved. Shipping information and costs submitted to Merchant Center should match the website; retailers should not treat a country-table entry alone as complete confirmation of availability.

For commerce advertisers, the practical issue is the accuracy of the delivery promise attached to a product. A faster option may help a customer make a choice, but an inaccurate promise can create a poor experience after the click. The documentation is therefore relevant to the teams managing logistics and product data as well as paid media.

PMC's suggested review starts with a sample of products and destinations. Compare the shipping settings with the checkout promise, including handling time, fees, cut-off times and regional limitations. A national headline delivery speed can hide exceptions that matter to the person placing an order. Keep the operational owner involved before making changes to feed or account settings.

Also distinguish the cheapest available option from the fastest. Google explains that its default presentation considers shipping fees before speed; offering an expedited option does not mean it will always be the default shown. Assess the customer journey using the actual product and destination rather than assuming every listing will display a fast-delivery badge.

Kobzová is credited for the documented discovery in the coverage reviewed here. The accompanying image is a screenshot of Google's guidance sourced through PPC News Feed. Neither the date of that coverage nor the presence of a screenshot establishes the original release date. Country discrepancies should be resolved against current account availability and Google's applicable instructions.