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Google Merchant Center · Status at source date: Newsletter archive

Merchant Centre for Agencies launches in the US and Canada

Written by Paid Media Collective
IN BRIEF

Google has made Merchant Centre for Agencies generally available in the US and Canada. The interface provides a centralised command centre for managing multiple client accounts, with features for onboarding, portfolio-wide alerts, issue detection, and growth opportunities.

Original newsletter image: Merchant Centre for Agencies launches in the US and Canada
Via the Paid Media Collective newsletter. Original visual creator unverified.View full-size image
Original newsletter image: Merchant Centre for Agencies launches in the US and Canada
Via the Paid Media Collective newsletter. Original visual creator unverified.View full-size image

What changed

Agencies can now monitor all Merchant Centre accounts from a single dashboard.

THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means streamlined client management when handling multiple Shopping accounts, with proactive issue detection that prevents problems from escalating to suspensions.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

  2. Source referenced in newsletterGoogle Merchant Centre Help

    Linked from the original newsletter. The source publication date has not been independently confirmed.

  3. Source referenced in newsletter@samantha f.

    Linked from the original newsletter. The source publication date has not been independently confirmed.

First Contributor

Original creator unverified

The names below are source credits. The original creator and first-reporting priority have not yet been independently verified.

Attribution evidence and limitations

Full attribution review pending.

A source link alone does not establish original authorship.

Original image and video creators have not yet been verified.

Published on this site

This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.

Explore the source reporting
Original newsletter text and archive evidence

Merchant Centre for Agencies launches in the US and Canada

Google has made Merchant Centre for Agencies generally available in the US and Canada. The interface provides a centralised command centre for managing multiple client accounts, with features for onboarding, portfolio-wide alerts, issue detection, and growth opportunities. Agencies can now monitor all Merchant Centre accounts from a single dashboard.

For you, this means streamlined client management when handling multiple Shopping accounts, with proactive issue detection that prevents problems from escalating to suspensions.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)📰 🦸‍♂️ Paid Media News (Week 11) 🦸♀️ · 16 Mar 2026