Meta Ads · Status at source date: Newsletter archive
Meta adds a Customer Lifecycle Strategy for new-customer bidding
A new Customer Acquisition option lets Meta advertisers choose between conversions from all audiences or acquiring new customers only, prioritising people who have never bought from you: mirroring Google's equivalent setting.
Why it matters for advertisers
For you, this means Meta can finally bid on acquisition rather than blended conversions, so switch it on where a new customer is worth more than a repeat order.
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Original newsletter text and archive evidence
Meta adds a Customer Lifecycle Strategy for new-customer bidding
A new Customer Acquisition option lets Meta advertisers choose between conversions from all audiences or acquiring new customers only, prioritising people who have never bought from you: mirroring Google's equivalent setting. For you, this means Meta can finally bid on acquisition rather than blended conversions, so switch it on where a new customer is worth more than a repeat order.
Source captured . No explicit first-contributor label was provided for this update.
