Meta Ads · Status at source date: Newsletter archive
Meta folds Collection Ads into other ad formats
Meta is removing Collection Ads as a standalone format from Ad Setup, with the change rolling out by account. The format will be included as an expanded display option within Single Image Ads or Catalogue Ads.
What changed
The standalone version allowed extensive customisation, but the interface had become outdated. The format itself is not being retired.
Why it matters for advertisers
For you, this means enabling the collection option within other ad formats to maintain access to this high-engagement format.
Perspective from the original PMC newsletter.Sources & contributor credit
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This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Meta folds Collection Ads into other ad formats
Meta is removing Collection Ads as a standalone format from Ad Setup, with the change rolling out by account. The format will be included as an expanded display option within Single Image Ads or Catalogue Ads. The standalone version allowed extensive customisation, but the interface had become outdated. The format itself is not being retired.
For you, this means enabling the collection option within other ad formats to maintain access to this high-engagement format.
Source captured . No explicit first-contributor label was provided for this update.
