Microsoft Advertising · Status at source date: Newsletter archive
Microsoft Advertising increases the PMax search themes limit to 50
Microsoft Advertising has increased the search themes limit for Performance Max campaigns from the previous cap of 50 to 50. Search themes can be combined with LinkedIn profile targeting, audience signals, and Impression-Based Remarketing to guide campaign targeting.
What changed
A full blog post with additional updates is expected on January 14.
Why it matters for advertisers
For you, this means more granular control over how Microsoft PMax campaigns understand and target relevant search behaviour.
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Microsoft Advertising increases the PMax search themes limit to 50
Microsoft Advertising has increased the search themes limit for Performance Max campaigns from the previous cap of 50 to 50. Search themes can be combined with LinkedIn profile targeting, audience signals, and Impression-Based Remarketing to guide campaign targeting. A full blog post with additional updates is expected on January 14. For you, this means more granular control over how Microsoft PMax campaigns understand and target relevant search behaviour.
Source captured . No explicit first-contributor label was provided for this update.
