Google Ads · Status at source date: Newsletter archive
Performance Max can generate missing video aspect ratios
Arpan Banerjee reported that Performance Max is rolling out generative AI extensions that adapt existing video to missing aspect ratios. The setting may apply automatically, with an opt-out route and a reported 4 September deadline for requests.
Why it matters for advertisers
For you, this means asset coverage can expand without a new shoot, but generated versions should be reviewed against brand, legal, and safe-area requirements before they become a default part of delivery.
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Original newsletter text and archive evidence
Performance Max can generate missing video aspect ratios
Arpan Banerjee reported that Performance Max is rolling out generative AI extensions that adapt existing video to missing aspect ratios. The setting may apply automatically, with an opt-out route and a reported 4 September deadline for requests. For you, this means asset coverage can expand without a new shoot, but generated versions should be reviewed against brand, legal, and safe-area requirements before they become a default part of delivery.
Source captured . No explicit first-contributor label was provided for this update.
