Google Ads · Status at source date: Newsletter archive
PMax AI voice-over opt-out deadline is March 20
Google is rolling out an AI-driven voice-over feature for Performance Max video ads. The system pulls from your headlines and descriptions to generate voice-over for silent videos, saving the result as a new asset.
What changed
The feature is opt-out, not opt-in, and only triggers for videos without existing voice. Advertisers who have already opted out are unaffected.
For you, that means reviewing your video enhancement settings before March 20 to prevent AI-generated voice-overs on your silent video assets.
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Original newsletter text and archive evidence
PMax AI voice-over opt-out deadline is March 20
Google is rolling out an AI-driven voice-over feature for Performance Max video ads. The system pulls from your headlines and descriptions to generate voice-over for silent videos, saving the result as a new asset. The feature is opt-out, not opt-in, and only triggers for videos without existing voice. Advertisers who have already opted out are unaffected.
For you, that means reviewing your video enhancement settings before March 20 to prevent AI-generated voice-overs on your silent video assets.
Source captured . No explicit first-contributor label was provided for this update.
