Google Ads · Status at source date: Newsletter archive
Policy appeals now expire after six months
From 21 July, you cannot appeal a policy decision made more than six months ago from your account. Older decisions fall outside the in-account appeal route entirely.
Why it matters for advertisers
For you, this means disputed disapprovals need to be appealed promptly, so review outstanding policy decisions before they age out.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
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Original newsletter text and archive evidence
Policy appeals now expire after six months
From 21 July, you cannot appeal a policy decision made more than six months ago from your account. Older decisions fall outside the in-account appeal route entirely. For you, this means disputed disapprovals need to be appealed promptly, so review outstanding policy decisions before they age out.
Source captured . No explicit first-contributor label was provided for this update.
