Google Ads · Status at source date: Newsletter archive
Product feeds expansion brings Vehicle feeds, video attributes, and Pause ads inventory to Demand Gen
Product feeds in Demand Gen are expanding across three structural dimensions. New verticals: Vehicle feeds become eligible for Demand Gen product feeds in Q3 2026, extending the format beyond traditional ecommerce.
What changed
New video attribute: a video link attribute is being introduced in the Merchant Centre feed to enable scalable product video feeds at the listing level. New surfaces: product feeds will be shown across more viewing experiences, including YouTube Pause ads and tablet devices.
Google's data shows Demand Gen campaigns with large product selections see a +33% increase in conversions on average when adopting product feeds (Google data, Global, May to June 2025, based on performance data for campaigns active since Q1 2024 with over 50 products in merchant feed).
Why it matters for advertisers
For you, this means automotive dealers, e-commerce retailers with deep catalogues, and brands with product video assets should plan a Demand Gen product feed pilot for the second half of 2026. Particularly relevant for retailers where YouTube has been a brand-awareness channel rather than a shopping channel, the product feed expansion shifts that. Availability: Open Beta (rolling out in Q2, Global), US/CA/AU/UK, English.
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Original newsletter text and archive evidence
Product feeds expansion brings Vehicle feeds, video attributes, and Pause ads inventory to Demand Gen
Product feeds in Demand Gen are expanding across three structural dimensions. New verticals: Vehicle feeds become eligible for Demand Gen product feeds in Q3 2026, extending the format beyond traditional ecommerce. New video attribute: a video link attribute is being introduced in the Merchant Centre feed to enable scalable product video feeds at the listing level. New surfaces: product feeds will be shown across more viewing experiences, including YouTube Pause ads and tablet devices.
Google's data shows Demand Gen campaigns with large product selections see a +33% increase in conversions on average when adopting product feeds (Google data, Global, May to June 2025, based on performance data for campaigns active since Q1 2024 with over 50 products in merchant feed).
For you, this means automotive dealers, e-commerce retailers with deep catalogues, and brands with product video assets should plan a Demand Gen product feed pilot for the second half of 2026. Particularly relevant for retailers where YouTube has been a brand-awareness channel rather than a shopping channel, the product feed expansion shifts that.
Availability: Open Beta (rolling out in Q2, Global), US/CA/AU/UK, English.
Source captured . No explicit first-contributor label was provided for this update.
