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Google Ads · Status at source date: Newsletter archive

Product videos at scale unlock the GMC video library inside Demand Gen

Written by Paid Media Collective
IN BRIEF

Product videos at scale eliminate the previous 5-video upload limit, enabling Demand Gen campaigns to leverage the entire Google Merchant Centre video library. The system dynamically serves product-specific videos based on real-time user intent and interest, reducing creative overhead and improving relevance through AI-driven video-to-user matching.

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THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means ecommerce retailers with deep product video catalogues can finally serve those videos in Demand Gen without the upload-limit bottleneck. Worth coordinating with merchandising and video production teams to ensure GMC video coverage is complete for high-priority product categories. Availability: Pilot, Global, English.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

  2. Source referenced in newsletterGoogle blog · Assets Studio at scale

    Linked from the original newsletter. The source publication date has not been independently confirmed.

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Original newsletter text and archive evidence

Product videos at scale unlock the GMC video library inside Demand Gen

Product videos at scale eliminate the previous 5-video upload limit, enabling Demand Gen campaigns to leverage the entire Google Merchant Centre video library. The system dynamically serves product-specific videos based on real-time user intent and interest, reducing creative overhead and improving relevance through AI-driven video-to-user matching.

For you, this means ecommerce retailers with deep product video catalogues can finally serve those videos in Demand Gen without the upload-limit bottleneck. Worth coordinating with merchandising and video production teams to ensure GMC video coverage is complete for high-priority product categories.

Availability: Pilot, Global, English.

Source captured . No explicit first-contributor label was provided for this update.

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