Google Ads · Status at source date: Newsletter archive
Product videos at scale unlock the GMC video library inside Demand Gen
Product videos at scale eliminate the previous 5-video upload limit, enabling Demand Gen campaigns to leverage the entire Google Merchant Centre video library. The system dynamically serves product-specific videos based on real-time user intent and interest, reducing creative overhead and improving relevance through AI-driven video-to-user matching.

This video plays in the original LinkedIn newsletter.
Why it matters for advertisers
For you, this means ecommerce retailers with deep product video catalogues can finally serve those videos in Demand Gen without the upload-limit bottleneck. Worth coordinating with merchandising and video production teams to ensure GMC video coverage is complete for high-priority product categories. Availability: Pilot, Global, English.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterGoogle blog · Assets Studio at scale
Linked from the original newsletter. The source publication date has not been independently confirmed.
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Attribution evidence and limitations
Full attribution review pending.
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- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Product videos at scale unlock the GMC video library inside Demand Gen
Product videos at scale eliminate the previous 5-video upload limit, enabling Demand Gen campaigns to leverage the entire Google Merchant Centre video library. The system dynamically serves product-specific videos based on real-time user intent and interest, reducing creative overhead and improving relevance through AI-driven video-to-user matching.
For you, this means ecommerce retailers with deep product video catalogues can finally serve those videos in Demand Gen without the upload-limit bottleneck. Worth coordinating with merchandising and video production teams to ensure GMC video coverage is complete for high-priority product categories.
Availability: Pilot, Global, English.
Source captured . No explicit first-contributor label was provided for this update.




