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Google Merchant Center · Status at source date: Newsletter archive

Promotions add Google Wallet and physical-store placements.

Written by Paid Media Collective
IN BRIEF

Merchant Centre Promotions now lets you choose placements across Shopping ads, free listings, Chrome, and, newly, Google Wallet in the Physical Stores. Businesses with physical stores can also run promotions through Local Inventory Ads, free local listings, and Wallet.

Original newsletter image: Promotions add Google Wallet and physical-store placements.
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THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means promotion visibility extends to more Google surfaces, so review placement settings where offers drive your Shopping performance. Note: Emmanuel Flossie first reported this feature for the Online Store only in Oct 2025 (see video)

Perspective from the original PMC newsletter.

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Original newsletter text and archive evidence

Promotions add Google Wallet and physical-store placements.

Merchant Centre Promotions now lets you choose placements across Shopping ads, free listings, Chrome, and, newly, Google Wallet in the Physical Stores. Businesses with physical stores can also run promotions through Local Inventory Ads, free local listings, and Wallet. For you, this means promotion visibility extends to more Google surfaces, so review placement settings where offers drive your Shopping performance.

Note: Emmanuel Flossie first reported this feature for the Online Store only in Oct 2025 (see video)

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)Issue 222 · 20 Jul 2026

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Navah Hopkins has flagged a new self-serve capability in Microsoft Advertising Merchant Centre: advertisers can now update their store name and domain directly from the platform, without requiring support intervention. Store name changes require editorial review before going live, with ads continuing to serve under the existing name during review.

SourceLinkedIn
First ContributorNavah Hopkins

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Google tests an “Evaluating sponsored results” loading animation

Google is testing a mobile loading state labelled “Evaluating sponsored results”, accompanied by Google and Gemini branding and placeholder bars. Google told reporters that Gemini is not selecting or loading the ads and that the visual is only signalling status to the user.

SourceSERountable
First ContributorSachin Patel