Google Merchant Center · Status at source date: Newsletter archive
Shopping ads and free listings expand to 14 more countries
Google is expanding eligibility for Shopping ads and free listings to 14 additional countries. The change broadens where product inventory can be served across Google surfaces.
This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.
Why it matters for advertisers
For you, this means new markets open for feed-based campaigns, so check the list against your shipping coverage before opting in. Starting in July, Shopping ads and free listings can target the following countries: Bulgaria, Bosnia and Herzegovina, Croatia, Cyprus, Estonia, Latvia, Luxembourg, Lithuania, Liechtenstein, Moldova, Montenegro, North Macedonia, Malta, and Serbia.
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Original newsletter text and archive evidence
Shopping ads and free listings expand to 14 more countries
Google is expanding eligibility for Shopping ads and free listings to 14 additional countries. The change broadens where product inventory can be served across Google surfaces. For you, this means new markets open for feed-based campaigns, so check the list against your shipping coverage before opting in.
Starting in July, Shopping ads and free listings can target the following countries: Bulgaria, Bosnia and Herzegovina, Croatia, Cyprus, Estonia, Latvia, Luxembourg, Lithuania, Liechtenstein, Moldova, Montenegro, North Macedonia, Malta, and Serbia.
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