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Google Merchant Center · Status at source date: Newsletter archive

Shopping ads and free listings expand to 14 more countries

Written by Paid Media Collective
IN BRIEF

Google is expanding eligibility for Shopping ads and free listings to 14 additional countries. The change broadens where product inventory can be served across Google surfaces.

Google Merchant Center: Shopping ads and free listings expand to 14 more countries
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This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.

THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means new markets open for feed-based campaigns, so check the list against your shipping coverage before opting in. Starting in July, Shopping ads and free listings can target the following countries: Bulgaria, Bosnia and Herzegovina, Croatia, Cyprus, Estonia, Latvia, Luxembourg, Lithuania, Liechtenstein, Moldova, Montenegro, North Macedonia, Malta, and Serbia.

Perspective from the original PMC newsletter.

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Original newsletter text and archive evidence

Shopping ads and free listings expand to 14 more countries

Google is expanding eligibility for Shopping ads and free listings to 14 additional countries. The change broadens where product inventory can be served across Google surfaces. For you, this means new markets open for feed-based campaigns, so check the list against your shipping coverage before opting in.

Starting in July, Shopping ads and free listings can target the following countries: Bulgaria, Bosnia and Herzegovina, Croatia, Cyprus, Estonia, Latvia, Luxembourg, Lithuania, Liechtenstein, Moldova, Montenegro, North Macedonia, Malta, and Serbia.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)Issue 222 · 20 Jul 2026