Google Merchant Center · Status at source date: Newsletter archive
Shopping ads and free listings policies merge in September
Google will consolidate its Shopping ads and free listings policies into one unified set on September 2, standardising requirements across paid and unpaid product surfaces.
Why it matters for advertisers
For you, this means one policy checklist instead of two, so review the combined rules when they are published to catch any tightening requirements.
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Original newsletter text and archive evidence
Shopping ads and free listings policies merge in September
Google will consolidate its Shopping ads and free listings policies into one unified set on September 2, standardising requirements across paid and unpaid product surfaces. For you, this means one policy checklist instead of two, so review the combined rules when they are published to catch any tightening requirements.
Source captured . No explicit first-contributor label was provided for this update.
