Videos

Find the original sources, practical reading and people behind the collective. These links open the full public pages.

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• Paid media videos

  Discover paid media talks, tutorials and conversations from practitioners and original creators.

• How he grew his Google Ads agency with CRO and AI w/ Seth Gorton

  Seth Gorton discusses extending an agency's responsibility from ad clicks into landing pages, conversion-rate optimisation and CRM workflows, alongside how AI changes delivery and staffing.

• You Have Many More Options Than Just Google Ads

  Explore how other paid media channels can fit into your plan, with audience research and campaign examples from Paid Media Pros.

• 10 common mistakes in Google Analytics (2026 update)

  A useful pause before your next report. Analytics Mania reviews common Google Analytics mistakes that can make data difficult to interpret.

• Facebook Ad Attribution Models

  Understand the settings behind your Meta Ads numbers, from attribution windows to comparing results across different models.

• Facebook Ads Creative Hub

  Preview your ads before launch. Follow a walkthrough of Creative Hub mockups, placement previews, and collaboration in Meta Ads.

• Google Ads Search Term Word Performance

  Look beyond full search queries. Paid Media Pros explores individual word performance and ways to investigate patterns in your account.

• Server-side tracking explained in 100 seconds || What is server-side GTM?

  A quick introduction to server-side Google Tag Manager and how it differs from a setup that runs entirely in the browser.