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Creative. A collective perspective.

Useful knowledge and practical starting points for people working in creative. Explore the collection, then bring your own experience to the community.

Resources

17 items for this topic; showing the first 6.

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Paid Media Collective library artwork for YouTube and Google ABCD Reference Guide
Paid Media Collective library artwork for TikTok Top Ads Dashboard
Paid Media Collective library artwork for Amazon Ads Specifications
Paid Media Collective library artwork for Creative Best Practices for Performance Ads
Paid Media Collective library artwork for Creative Brief Template and Examples
Paid Media Collective library artwork for Google Ads Transparency Center

Tools

20 items for this topic; showing the first 6.

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Use this tool?

Share how often this is part of your toolkit.Your identity stays private.

Use this tool?

Share how often this is part of your toolkit.Your identity stays private.

Use this tool?

Share how often this is part of your toolkit.Your identity stays private.

Use this tool?

Share how often this is part of your toolkit.Your identity stays private.

Use this tool?

Share how often this is part of your toolkit.Your identity stays private.

Use this tool?

Share how often this is part of your toolkit.Your identity stays private.

Communities

3 items for this topic.

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COMMUNITY DIRECTORY
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COMMUNITY DIRECTORY
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COMMUNITY DIRECTORY
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Guides

7 items for this topic; showing the first 6.

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PMC reading note: Creative Codes. Original source: TikTok for Business.
PMC reading note: Meta’s Creative Testing Tool: Setup, Strategy, and Results. Original source: Jon Loomer Digital.
PMC reading note: 2026 Creative Best Practices. Original source: Reddit for Business.
PMC reading note: Pinterest Ads: Creative Best Practices. Original source: Pinterest Business.
Metricool Meta and TikTok advertising benchmark report cover
Snapchat short-drama research chart showing recommendations, familiar creators and reviews as viewing motivations

Books

13 items for this topic; showing the first 6.

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Ogilvy on Advertising book cover by David Ogilvy
Made to Stick book cover by Chip Heath and Dan Heath
Building Distinctive Brand Assets book cover by Jenni Romaniuk
The Choice Factory book cover by Richard Shotton
Hacking the Human Mind book cover by MichaelAaron Flicker and Richard Shotton
The Copywriter’s Handbook book cover by Robert W. Bly

Videos

46 items for this topic; showing the first 6. Creator credits and review depth are included.

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15:03

Podcasts

26 items for this topic; showing the first 6.

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Perpetual Traffic podcast cover
Social Media Marketing Podcast podcast cover
Uncensored CMO podcast cover
The Smart Marketer Podcast podcast cover
DTC Podcast podcast cover
The Google Ads Podcast podcast cover

Meet people who share your interests.

In person

London, United Kingdom

A London gathering for performance partnerships, creator commerce and retail media teams.

StrategyRetail mediaCreative
By Hello Partner

In person

Kastrup, Denmark

A Danish-language conference covering social advertising, creative, influencers and AI near Copenhagen Airport.

Paid socialCreative
By Obsidian Digital A/SDanish

Hybrid

Anaheim, United States + online

Social marketing training in Anaheim, with a virtual pass for live online sessions.

Paid socialCreativeStrategy
By Social Media Examiner

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