Amazon Ads · Status at source date: Newsletter archive
Amazon announces enhanced attribute model for view-based campaign measurement
Amazon has retroactively announced changes to view-based attribution for VCPM campaigns, including some Sponsored Brands and Sponsored Display types. The enhanced attribute model uses algorithmic signals and a shorter tracking window than the previous 14 days.
What changed
Amazon changed the attribution before announcing it.
Why it matters for advertisers
For you, this means view-based metrics may show different numbers than before, though click-based campaigns are unaffected.
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Original newsletter text and archive evidence
Amazon announces enhanced attribute model for view-based campaign measurement
Amazon has retroactively announced changes to view-based attribution for VCPM campaigns, including some Sponsored Brands and Sponsored Display types. The enhanced attribute model uses algorithmic signals and a shorter tracking window than the previous 14 days. Amazon changed the attribution before announcing it. For you, this means view-based metrics may show different numbers than before, though click-based campaigns are unaffected.
Source captured . No explicit first-contributor label was provided for this update.
