Google Merchant Center · Status at source date: Newsletter archive
A "Deal Ends" annotation appears as an experiment
Google Merchant Centre product listing ads show a new experimental annotation named Deal Ends. Time-limited urgency reaches Shopping surfaces natively.

Why it matters for advertisers
For you, this means promotion deadlines can display on the ad itself, so structure offers with clean end dates.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
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Full attribution review pending.
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- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
A "Deal Ends" annotation appears as an experiment
Google Merchant Centre product listing ads show a new experimental annotation named Deal Ends. Time-limited urgency reaches Shopping surfaces natively. For you, this means promotion deadlines can display on the ad itself, so structure offers with clean end dates.
Source captured . No explicit first-contributor label was provided for this update.




