Google Ads · Status at source date: Newsletter archive
Business logo and unit pricing now surfacing in Google Shopping
Thomas Eccel has spotted two Merchant Centre feed attributes gaining visible placement in Google Shopping listings. Business logos now appear next to the merchant name in sponsored product listings: a trust signal before the click.
What changed
The unit_pricing_measure attribute displays directly beneath the price (e.g., €128/100ml), making the per-unit cost immediately visible for perfume, cosmetics, food, supplements, and anything sold by weight or volume. Both pull directly from feed data with no campaign changes required.
Why it matters for advertisers
For you, this means submitting your business logo to Merchant Centre and populating unit_pricing_measure for eligible products now: both are feed-only changes that capture a competitive trust signal before broader adoption.
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Original newsletter text and archive evidence
Business logo and unit pricing now surfacing in Google Shopping
Thomas Eccel has spotted two Merchant Centre feed attributes gaining visible placement in Google Shopping listings. Business logos now appear next to the merchant name in sponsored product listings: a trust signal before the click. The unit_pricing_measure attribute displays directly beneath the price (e.g., €128/100ml), making the per-unit cost immediately visible for perfume, cosmetics, food, supplements, and anything sold by weight or volume. Both pull directly from feed data with no campaign changes required.
For you, this means submitting your business logo to Merchant Centre and populating unit_pricing_measure for eligible products now: both are feed-only changes that capture a competitive trust signal before broader adoption.
Source captured . No explicit first-contributor label was provided for this update.
