Google Ads · Status at source date: Newsletter archive
⚠️ Floodlight Counter conversions are miscounting in web GTM
A bug in Web GTM is forcing Floodlight Counter tags set to "Unique" or "Per Session" to fire as "Standard," counting every conversion instead of deduplicating.
What changed
The issue started around January 20 and affects any container published since then. Native gtag() implementations, Floodlight Sales tags, and server-side GTM are not affected.
Why it matters for advertisers
For you, this means checking your Floodlight Counter tags now and switching to gtag() firing as a workaround until Google resolves the bug.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
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- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
⚠️ Floodlight Counter conversions are miscounting in web GTM
A bug in Web GTM is forcing Floodlight Counter tags set to "Unique" or "Per Session" to fire as "Standard," counting every conversion instead of deduplicating.
The issue started around January 20 and affects any container published since then. Native gtag() implementations, Floodlight Sales tags, and server-side GTM are not affected. For you, this means checking your Floodlight Counter tags now and switching to gtag() firing as a workaround until Google resolves the bug.
Source captured . No explicit first-contributor label was provided for this update.
