Google Ads · Status at source date: Newsletter archive
Late offline conversions remain in reports but miss DDA calculations
Google's attribution documentation now states that data-driven attribution processes offline conversions uploaded within the previous seven days. Later uploads can still appear in standard reporting, but are not incorporated into the attribution calculation described in the update.
Why it matters for advertisers
For you, this means that slow CRM imports can create a gap between reported conversions and the signals that shape attribution, so monitor upload latency as a measurement-quality metric.
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Late offline conversions remain in reports but miss DDA calculations
Google's attribution documentation now states that data-driven attribution processes offline conversions uploaded within the previous seven days. Later uploads can still appear in standard reporting, but are not incorporated into the attribution calculation described in the update. For you, this means that slow CRM imports can create a gap between reported conversions and the signals that shape attribution, so monitor upload latency as a measurement-quality metric.
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