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Global State of PPC 2026 report published

Written by Paid Media Collective
IN BRIEF

PPCsurvey.com has published the Global State of PPC 2026 report, featuring responses from over 1,300 practitioners across 60+ charts and 14,000 words. The report includes the first full chapter on AI in PPC with 10 questions on how practitioners actually use AI in daily work.

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What changed

The report is available for free download as a PDF with no email gate.

THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means benchmarking your practices against industry-wide data on campaign automation, AI adoption, and agency business models.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

  2. Source referenced in newsletterPPCsurvey.com

    Linked from the original newsletter. The source publication date has not been independently confirmed.

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Attribution evidence and limitations

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FOLLOW THE PEOPLE BEHIND THIS UPDATE
Mike Ryan
Published on this site

This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.

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Original newsletter text and archive evidence

Global State of PPC 2026 report published

PPCsurvey.com has published the Global State of PPC 2026 report, featuring responses from over 1,300 practitioners across 60+ charts and 14,000 words. The report includes the first full chapter on AI in PPC with 10 questions on how practitioners actually use AI in daily work. The report is available for free download as a PDF with no email gate.

For you, this means benchmarking your practices against industry-wide data on campaign automation, AI adoption, and agency business models.

Source captured . No explicit first-contributor label was provided for this update.

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