Google Ads · Status at source date: Newsletter archive
Google Ads adds a channel selection step at campaign creation
Vivek has spotted a new step in the Google Ads campaign creation flow titled "Where do you want to run ads?": offering advertisers a choice between all channels or select individual channels before campaign settings are finalised. The control gives upfront visibility over where ads will appear, rather than relying on post-creation opt-outs.
What changed
The feature is rolling out gradually and is not yet available in all accounts.
Why it matters for advertisers
For you, this means a useful checkpoint for advertisers who want stricter delivery control without the full PMax-style opt-in to all surfaces. Worth checking the campaign creation flow on a fresh build to see whether the option has reached your account, and whether default channel selections match your team's intent.
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Original newsletter text and archive evidence
Google Ads adds a channel selection step at campaign creation
Vivek has spotted a new step in the Google Ads campaign creation flow titled "Where do you want to run ads?": offering advertisers a choice between all channels or select individual channels before campaign settings are finalised. The control gives upfront visibility over where ads will appear, rather than relying on post-creation opt-outs. The feature is rolling out gradually and is not yet available in all accounts.
For you, this means a useful checkpoint for advertisers who want stricter delivery control without the full PMax-style opt-in to all surfaces. Worth checking the campaign creation flow on a fresh build to see whether the option has reached your account, and whether default channel selections match your team's intent.
Source captured . No explicit first-contributor label was provided for this update.
