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Google Ads · Status at source date: Newsletter archive

Google Ads API v20 sunset reminder

Written by Paid Media Collective
IN BRIEF

Google has issued a sunset reminder for Google Ads API v20, prompting teams still running on the older version to migrate to a supported release. v20 will stop accepting requests after the announced sunset date, and integrations that have not been migrated will begin returning errors against the older endpoints.

Google Ads: Google Ads API v20 sunset reminder
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THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means engineering and measurement teams need to confirm which Google Ads API version their tooling actually runs on. Particularly relevant for inherited integrations, agency-built dashboards, and custom scripts that have been running unchanged since pre-v23.

Perspective from the original PMC newsletter.

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  1. Newsletter coverage · Paid Media Collective newsletter

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Original newsletter text and archive evidence

Google Ads API v20 sunset reminder

Google has issued a sunset reminder for Google Ads API v20, prompting teams still running on the older version to migrate to a supported release. v20 will stop accepting requests after the announced sunset date, and integrations that have not been migrated will begin returning errors against the older endpoints.

For you, this means engineering and measurement teams need to confirm which Google Ads API version their tooling actually runs on. Particularly relevant for inherited integrations, agency-built dashboards, and custom scripts that have been running unchanged since pre-v23.

Source captured . No explicit first-contributor label was provided for this update.

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