Google’s September 30 notice disallows fixed quota betting promotion in Brazil

What changed

Google published a dated update to the Brazil country specifics of its Gambling and Games policy on September 30, 2026. The notice says the update reflects the impact of recent regulatory changes and took effect immediately.

The narrow policy change stated in the notice is that promotion of fixed quota betting in Brazil is disallowed. Google says this category will be removed from the list of permitted types of online gambling in its Gambling and Games policy and will no longer be eligible for certification.

The same notice also addresses existing certificates for two other categories. Google says all existing Brazil certificates for lotteries and horse racing will be revoked, and advertisers in those categories will need to re-apply for certification. The notice does not say that reapplication permits fixed quota betting, and the two points should not be combined. Its explicit fixed-quota-betting outcome is disallowance and loss of certification eligibility; its explicit lottery and horse-racing outcome is revocation of existing certificates and a need to re-apply.

This is a September 30 dated catch-up, not an October launch. It is also a Google Ads policy notice, rather than legal advice, a regulatory interpretation, or evidence that every account has already received enforcement. The source does not identify particular advertisers, describe how enforcement will appear in account interfaces, or establish the status of categories beyond those it names.

For teams advertising gambling-related products in Brazil, the immediate relevance is classification. Fixed quota betting should not be treated as certifiable under the dated notice. Lottery and horse-racing advertisers should distinguish certificate reapplication from an assurance of continued eligibility, because the notice says existing certificates are revoked but does not promise an outcome for a new application.

No effective date beyond “immediately” is needed here: Google both posted the notice and dated the update September 30, 2026.

The current Brazil section of Google’s general policy lists lotteries, horse racing and daily fantasy sports; fixed-quota betting is absent. That is consistent with the dated notice’s removal of the category. The notice and current country listing should be read together when checking an account’s eligibility; neither establishes the status of a particular advertiser’s certification.

Why it matters for advertisers

The notice changes the stated certification position for fixed quota betting and requires separate attention to existing lottery and horse-racing certificates.