Google Ads · Status at source date: Newsletter archive
Google Ads updates Call and Messaging Ad terms with recording disclosure requirements
Google has updated the terms for Call and Messaging Ads with significant changes. Google now records all live chats, text messages, phone calls, and other communications initiated through ads.
What changed
Advertisers accepting these terms become responsible for notifying employees, agents, vendors, and clients about the recording. Express consent is required, not implied consent. The terms also confirm that Google and third parties can monitor and use the recordings.
Why it matters for advertisers
For you, this means reviewing and updating consent workflows if you use call or messaging ad formats, and noting that these terms are not HIPAA-compliant.
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Google Ads updates Call and Messaging Ad terms with recording disclosure requirements
Google has updated the terms for Call and Messaging Ads with significant changes. Google now records all live chats, text messages, phone calls, and other communications initiated through ads. Advertisers accepting these terms become responsible for notifying employees, agents, vendors, and clients about the recording. Express consent is required, not implied consent. The terms also confirm that Google and third parties can monitor and use the recordings. For you, this means reviewing and updating consent workflows if you use call or messaging ad formats, and noting that these terms are not HIPAA-compliant.
Source captured . No explicit first-contributor label was provided for this update.
