AI Max documentation describes pre-opt-in text-asset previews

What changed

A documented review opportunity

Google’s documentation describes previews of AI-generated text assets before an advertiser opts in to text customisation for an AI Max Search campaign. The preview offers an opportunity to inspect proposed copy before making that decision, but it should not be confused with approval or certification of the text.

Compare each material statement with the live landing page, current offer and brand requirements. Check whether claims are substantiated, whether relevant conditions are present and whether the wording accurately represents the product or service. The comparison is only useful if the source material itself is current.

Preview does not remove judgement

Seeing proposed text does not establish its accuracy, legality or suitability. A team may conclude that a preview is insufficient for a particular offer, regulated category or approval process even when the copy appears relevant at first reading.

Before building a procedure around the feature, confirm whether it is available in the relevant account and examine the exact experience presented there. For a disciplined test, retain the proposed text, the landing-page evidence used in review and the editorial decision. That record-keeping approach is a recommendation, not a documented Google requirement.

Why it matters for advertisers

A preview can improve editorial control while also creating false confidence. The key distinction is between seeing generated copy and being able to substantiate every claim it contains.