Google Ads · Status at source date: Newsletter archive
Google lets Text Guidelines be copied between campaigns
Google has added the ability to copy Text Guidelines from one campaign and paste them directly into another, flagged by Thomas Eccel. Term exclusions (up to 25) and messaging restrictions (up to 40) now carry across with one click inside the Text Guidelines beta section.
What changed
Text Guidelines remain in beta, but are the closest control advertisers have over what Google's AI actually writes in headlines and descriptions.
The change removes the repetitive work of rebuilding the same exclusion and messaging rules in every campaign, letting advertisers set them properly once and replicate them across the account. As AI Max becomes the default, getting these guardrails right at scale matters more.
Why it matters for advertisers
For you, this means teams adopting AI Max can apply consistent brand and messaging controls across many campaigns without manual re-entry. Worth setting your exclusions and restrictions carefully in one campaign, then pasting them across the account so AI-generated copy stays on-brand everywhere.
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Google lets Text Guidelines be copied between campaigns
Google has added the ability to copy Text Guidelines from one campaign and paste them directly into another, flagged by Thomas Eccel. Term exclusions (up to 25) and messaging restrictions (up to 40) now carry across with one click inside the Text Guidelines beta section. Text Guidelines remain in beta, but are the closest control advertisers have over what Google's AI actually writes in headlines and descriptions.
The change removes the repetitive work of rebuilding the same exclusion and messaging rules in every campaign, letting advertisers set them properly once and replicate them across the account. As AI Max becomes the default, getting these guardrails right at scale matters more.
For you, this means teams adopting AI Max can apply consistent brand and messaging controls across many campaigns without manual re-entry. Worth setting your exclusions and restrictions carefully in one campaign, then pasting them across the account so AI-generated copy stays on-brand everywhere.
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