Google Merchant Center · Status at source date: Newsletter archive
Guide: How to enable Universal Commerce Protocol (UCP) in Google Merchant Centre
A detailed implementation guide explains how to enable Universal Commerce Protocol payments in your Google Merchant Centre feed. UCP is Google's new open standard enabling AI agents to complete purchases on behalf of users.
What changed
To enable it, first activate UCP in your e-commerce platform (Shopify is rolling this out gradually). Then add the native_commerce attribute to your feed via a supplemental feed or primary feed with custom attributes, using a boolean value of 1 (enabled) or 0 (disabled) for each product. Feed rules don't yet support this attribute.
The attribute already works in Merchant Centre despite not being publicly documented.
Why it matters for advertisers
For you, this means preparing your product feeds now for AI-powered commerce, positioning your products to be discoverable and purchasable by AI agents as this technology becomes mainstream.
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Guide: How to enable Universal Commerce Protocol (UCP) in Google Merchant Centre
A detailed implementation guide explains how to enable Universal Commerce Protocol payments in your Google Merchant Centre feed. UCP is Google's new open standard enabling AI agents to complete purchases on behalf of users.
To enable it, first activate UCP in your e-commerce platform (Shopify is rolling this out gradually). Then add the native_commerce attribute to your feed via a supplemental feed or primary feed with custom attributes, using a boolean value of 1 (enabled) or 0 (disabled) for each product. Feed rules don't yet support this attribute.
The attribute already works in Merchant Centre despite not being publicly documented. For you, this means preparing your product feeds now for AI-powered commerce, positioning your products to be discoverable and purchasable by AI agents as this technology becomes mainstream.
Source captured . No explicit first-contributor label was provided for this update.
