Google Merchant Center · Status at source date: Newsletter archive
Universal Commerce Protocol setup arrives in Microsoft Merchant Centre
UCP setup in Microsoft Merchant Centre enables merchants to add new store settings and product feed attributes to activate AI-powered shopping experiences in Copilot. Two-part setup: (1) update store settings (Return policy, Customer support) and product feed attributes in Merchant Centre; (2) set up checkout APIs for Copilot Checkout (closed pilot).
What changed
Microsoft is moving in concert with the open UCP standard rather than building a proprietary stack: the same protocol Google launched at GML this week. Two of the three major AI surfaces are now adopting UCP as the commerce layer.
Why it matters for advertisers
For you, this means that e-commerce merchants participating in Google's UCP rollout should have equivalent scoping conversations with their Microsoft Ads account teams. Particularly relevant for high-AOV considered-purchase retailers where Copilot's user base skews closer to B2B and premium-consumer audiences than the broader Bing user base.
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Original newsletter text and archive evidence
Universal Commerce Protocol setup arrives in Microsoft Merchant Centre
UCP setup in Microsoft Merchant Centre enables merchants to add new store settings and product feed attributes to activate AI-powered shopping experiences in Copilot. Two-part setup: (1) update store settings (Return policy, Customer support) and product feed attributes in Merchant Centre; (2) set up checkout APIs for Copilot Checkout (closed pilot).
Microsoft is moving in concert with the open UCP standard rather than building a proprietary stack: the same protocol Google launched at GML this week. Two of the three major AI surfaces are now adopting UCP as the commerce layer.
For you, this means that e-commerce merchants participating in Google's UCP rollout should have equivalent scoping conversations with their Microsoft Ads account teams. Particularly relevant for high-AOV considered-purchase retailers where Copilot's user base skews closer to B2B and premium-consumer audiences than the broader Bing user base.
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