Google Ads · Status at source date: Newsletter archive
Performance Max opens audience performance reporting
Google now shows audience segments with metrics inside the Performance Max Audience menu. Advertisers can finally see which audiences drive results in a campaign type long criticised as a black box.
Why it matters for advertisers
For you, this means audience-level data can now inform your signals and creative, so review the new reports before changing asset groups.
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Original newsletter text and archive evidence
Performance Max opens audience performance reporting
Google now shows audience segments with metrics inside the Performance Max Audience menu. Advertisers can finally see which audiences drive results in a campaign type long criticised as a black box. For you, this means audience-level data can now inform your signals and creative, so review the new reports before changing asset groups.
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