Google Ads · Status at source date: Newsletter archive
PMax "Where Ads Showed" report is finally populating with data
After years of opacity around where Performance Max ads actually appear, the "Where Ads Showed" report is beginning to populate with data in some accounts. Thomas Eccel reports seeing placement information for the first time, including the surprising appearance of Ecosia as a Google Search Partner.
What changed
The report raises as many questions as it answers. The presence of Bing-powered search partners like Ecosia in Google's network was not widely understood, and the new data suggests PMax reach extends further than many advertisers realised. The report also reveals new exclusion options at the account level - a rare addition of control in a campaign type designed to minimise advertiser intervention. For those who have treated PMax as a black box, this represents the first meaningful visibility into where budgets are actually being deployed.
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Original newsletter text and archive evidence
PMax "Where Ads Showed" report is finally populating with data
After years of opacity around where Performance Max ads actually appear, the "Where Ads Showed" report is beginning to populate with data in some accounts. Thomas Eccel reports seeing placement information for the first time, including the surprising appearance of Ecosia as a Google Search Partner.
The report raises as many questions as it answers. The presence of Bing-powered search partners like Ecosia in Google's network was not widely understood, and the new data suggests PMax reach extends further than many advertisers realised. The report also reveals new exclusion options at the account level - a rare addition of control in a campaign type designed to minimise advertiser intervention. For those who have treated PMax as a black box, this represents the first meaningful visibility into where budgets are actually being deployed.
Source captured . No explicit first-contributor label was provided for this update.
