Google Ads · Status at source date: Newsletter archive
Vehicle ads expand to Spain, Italy, and Germany
Google has made vehicle ads available to all vehicle advertisers in Spain, Italy, and Germany, with further country expansion planned. The format allows automotive advertisers to promote their full inventory to shoppers on Google.com, displaying vehicle image, make, model, price, kilometres, and advertiser name.
What changed
Clicks lead directly to the Vehicle Description Page on the advertiser's website. Advertisers in the three new markets can participate by uploading vehicle data sources in the Merchant Centre and running Performance Max campaigns. Vehicle parts, accessories, tyres, and services are not supported.
Why it matters for advertisers
For you, this means that automotive advertisers in Spain, Italy, and Germany should prepare vehicle feeds in the Merchant Centre immediately to be eligible for the format before any competitive adoption.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterGoogle.com
Linked from the original newsletter. The source publication date has not been independently confirmed.
- Source referenced in newsletterGoogle Merchant Centre Help
Linked from the original newsletter. The source publication date has not been independently confirmed.
Newsletter curated by Yoann Ferrand. The earliest individual contributor has not been verified for this update.
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Attribution evidence and limitations
Full attribution review pending.
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- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Vehicle ads expand to Spain, Italy, and Germany
Google has made vehicle ads available to all vehicle advertisers in Spain, Italy, and Germany, with further country expansion planned. The format allows automotive advertisers to promote their full inventory to shoppers on Google.com, displaying vehicle image, make, model, price, kilometres, and advertiser name. Clicks lead directly to the Vehicle Description Page on the advertiser's website. Advertisers in the three new markets can participate by uploading vehicle data sources in the Merchant Centre and running Performance Max campaigns. Vehicle parts, accessories, tyres, and services are not supported.
For you, this means that automotive advertisers in Spain, Italy, and Germany should prepare vehicle feeds in the Merchant Centre immediately to be eligible for the format before any competitive adoption.
Source captured . No explicit first-contributor label was provided for this update.
