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95 resources to explore

Google Ads documentation describing recommended investment strategy and its benefits
StrategyReference

Investment recommendations: distinguish reallocation from extra spend

By Google Ads

Google Ads coverage describes Holistic recommendations that may reallocate or add budget, and Growth recommendations that add budget. Read the proposed changes at campaign level before accepting them. A projected improvement is a forecast, not a guaranteed result, and a plan that increases conversions may still conflict with margin or cash-flow targets. This is a planning reference; its original launch date is unresolved.

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Paid Media Collective library artwork for Lighthouse Audit Guide
MeasurementGuide

Lighthouse Audit Guide

By Google Chrome

Instructions for running browser audits and inspecting or exporting their reports.

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LinkedIn Post Proofreader table listing enhancement options
CreativeReference

LinkedIn’s Post Proofreader can support a final writing pass

By LinkedIn

LinkedIn documents Post Proofreader for eligible Premium Career and Premium Business subscribers, with English-language support. It suggests edits to a draft post; the author reviews and accepts them. Use it after checking the argument and factual claims, and keep the original meaning and voice. This is an implementation reference, not a newly dated launch.

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PMC editorial summary: Merchant Centre’s impressum guidance has a country-specific scope
Paid searchReference

Merchant Centre’s impressum guidance has a country-specific scope

By Google Ads

Google’s platform guidance distinguishes between hosted impressum availability in Germany and Austria and in Switzerland. Check the requirement relevant to the merchant and destination. A platform documentation change should not be interpreted as removing a business’s legal obligations; this is a narrow operational reference, not general legal advice.

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Paid Media Collective library artwork for Meridian: Marketing Mix Modeling
MeasurementFramework

Meridian: Marketing Mix Modeling

By Google Meridian Marketing Mix Modeling Team

Build an in-house marketing mix model from aggregated data to explore channel contribution and budget allocation.

Open source
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PMC editorial summary: Message assets connect Search and PMax with messaging apps
MeasurementReference

Message assets connect Search and PMax with messaging apps

By Google Ads

Google documents message assets for Search and Performance Max, including WhatsApp and other supported messaging destinations. After an asset is approved, a message-lead conversion goal becomes available; that does not mean it automatically becomes the account’s default optimisation goal. Review the destination, response ownership and conversion settings before using messages as a lead-generation route.

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Microsoft Advertising documentation for creating an optimisation experiment
MeasurementReference

Microsoft experiments cover Search, Shopping, Audience and PMax

By Microsoft Advertising

Microsoft’s current help confirms optimisation experiments for four campaign types. Shared and lifetime budgets, and campaigns with DSA enabled, are ineligible. Its guidance recommends four to eight weeks in total, separating stabilisation from measurement. Choose a commercially meaningful hypothesis and respect conversion delay. The documentation verifies current availability, not the first launch date.

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Microsoft Advertising bid strategy documentation with a highlighted maximum CPC section
Paid searchReference

Microsoft MaxCpc API reference and January 2027 deadline

By Microsoft Advertising

Microsoft’s BiddingScheme API reference documents a 12 January 2027 change to MaxCpc for affected new campaigns and existing campaigns not already using it. Inventory the strategies and API fields your integration uses before planning a migration. The API reference should not be used as evidence of a separate rollout of portfolio bid-strategy controls.

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Paid Media Collective reference artwork: Performance Max best practices for lead generation. Original source: Google Ads Help.
Paid searchReference

Performance Max best practices for lead generation

By Google

Explains how conversion goals, bidding signals and creative inputs shape Performance Max lead generation.

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Paid Media Collective reference artwork: Retailer best practices for AI-powered Performance Max campaigns. Original source: Google Ads Help.
Paid searchReference

Retailer best practices for AI-powered Performance Max campaigns

By Google

Connects retail campaign structure with product feeds, values, creative inputs and reporting.

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Paid Media Collective library artwork for Robyn
MeasurementFramework

Robyn

By Meta / Robyn maintainers

A semi-automated marketing mix modelling workflow with model diagnostics and allocation tools.

Open source
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Video thumbnail: Analyzing performance on Google Search
MeasurementReference

Search Console separates text-based and multimodal queries

By Google

Google’s documentation distinguishes text-based web queries from multimodal image queries. This gives search teams another way to examine how people discover a site. It remains organic search reporting, not paid campaign attribution. Use it alongside landing-page and commercial outcomes without treating a query-type change as evidence that advertising caused the traffic.

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Microsoft competition report documentation separating Search and Shopping performance
MeasurementReference

Separate Search and Shopping in Microsoft’s Competition view

By Microsoft Advertising

Microsoft documents a Search/Shopping filter at account level and within Performance Max. Use it to avoid drawing one competitive conclusion from two different inventory contexts. The filter is a reporting distinction, not proof that a competitor caused a change in performance. Current functionality is verified; its first release date remains unresolved.

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Paid Media Collective library artwork for Server-side Tagging Introduction
MeasurementGuide

Server-side Tagging Introduction

By Google Tag Manager

Explains server containers, clients and routing measurement events through a controlled server environment.

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Paid Media Collective reference artwork: Set up consent mode on websites. Original source: Google for Developers.
MeasurementReference

Set up consent mode on websites

By Google

Documents consent defaults, consent-state updates and troubleshooting for website implementations.

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Video thumbnail: Google AI Mode: Buyer Experience
MeasurementReference

Shopify’s Google checkout changes where measurement happens

By Shopify Help Centre

Shopify documents direct Google checkout for eligible US stores selling to US customers, with rollout and product restrictions. For eligible stores, the setting can be enabled by default. Google Analytics and custom client-side pixels do not fire inside that checkout, so reconcile order reporting before comparing its conversion rate with website traffic. Check your store’s eligibility, checkout settings and measurement path together; Agentic plan defaults are a separate case.

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PMC editorial summary: Smart Bidding learning: use conversion cycles, not a fixed rule
Paid searchReference

Smart Bidding learning: use conversion cycles, not a fixed rule

By Google Ads

Google’s current guidance says learning typically takes one to two conversion cycles. It does not support the circulated claim of a universal 50-conversion, three-cycle requirement. Conversion delay and campaign mix matter, and Performance Max can take longer when much of its traffic comes from outside Search or Shopping. Use this as a diagnostic reference rather than treating the documentation itself as new functionality.

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Paid Media Collective reference artwork: Tips for Search Ads Creative in TikTok Ads Manager. Original source: TikTok for Business.
CreativeReference

Tips for Search Ads Creative in TikTok Ads Manager

By TikTok

Explains how TikTok search creative should relate to keywords, intent and landing-page promises.

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Paid Media Collective reference artwork: Title [title] and structured title [structured_title]. Original source: Google Merchant Center Help.
Paid searchReference

Title [title] and structured title [structured_title]

By Google

Explains product-title requirements, examples, ordering of details and structured titles for generated text.

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Paid Media Collective library artwork for Meta Ad Library
CreativeAd library

Meta Ad Library

By Meta

An advertising research destination to revisit when the live library is accessible.

Check access with provider
Access to confirmExplore resource
Paid Media Collective library artwork for Paid Media Planning Template
StrategyTemplate

Paid Media Planning Template

By HubSpot

The publisher offers a workbook for scheduling paid placements and organising spend and performance metrics.

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Paid Media Collective library artwork for Responsive Search Ad Copy Template
CreativeTemplate

Responsive Search Ad Copy Template

By Michelle Morgan · WordStream

The article links a spreadsheet for grouping different headline angles and monitoring character counts.

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Paid Media Collective library artwork for Supermetrics Marketing Report Templates
MeasurementTemplate library

Supermetrics Marketing Report Templates

By Supermetrics

A template discovery lead covering marketing dashboards, campaign reporting and budget pacing.

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Video research library
PLAY
Strategy229-record catalogue read

Good videos. Better decisions.

A searchable video research library for agency owners and paid media practitioners, with dated view counts, original credits and practical research notes.

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MEMBER FIELD GUIDE
TOOLS
Strategy8 min read

The paid media tools field guide

A practical map of marketing workflows, with useful shortlists and linked evidence for choosing your toolkit.

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Paper sculpture of headphones, a microphone and colourful conversation shapes.
Strategy

Find your next useful listen.

A listening guide to 80 podcasts for paid media people, with 21,091 episode records, show artwork, listening links and creator credits.

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An independent library with original editorial artwork and source links. 91 entries have a source or provider overview reviewed; 4 are marked “Access to confirm”. Resources and account workflows have not been tested end to end. Check the dated review notes on each page.