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Useful resources for the work in front of you. Find the right course, checklist, template or reference, and meet the people who made it.

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95 resources to explore

Paid Media Collective reference artwork: About the "Experiments" page (formerly drafts and experiments). Original source: Google Ads Help.
MeasurementReference

About the "Experiments" page (formerly drafts and experiments)

By Google

Maps Google Ads experiment types to the campaign changes they can test.

Free resource
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Paid Media Collective reference artwork: About the ABCDs of effective video ads. Original source: Google Ads Help.
CreativeReference

About the ABCDs of effective video ads

By Google

Organises video guidance around attention, branding, connection and direction.

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Paid Media Collective reference artwork: About your budget report. Original source: Google Ads Help.
Paid searchReference

About your budget report

By Google

Explains how to inspect cumulative spend, monthly forecasts, spend limits and budget-change history.

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PMC editorial summary: AI Max versus DSA: choose an experiment that fits the campaign
MeasurementReference

AI Max versus DSA: choose an experiment that fits the campaign

By Google Ads

Google’s experiment guidance distinguishes campaign configurations. The template cannot be used for a campaign made entirely of Dynamic Search Ads; in a mixed campaign, the treatment leaves DSA ad groups unchanged. Decide what question the experiment can actually answer before starting it. A comparison that leaves DSA traffic unchanged is not a clean test of replacing all dynamic search activity.

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PMC editorial summary: Ask Advisor can propose campaign changes for your approval
Paid searchReference

Ask Advisor can propose campaign changes for your approval

By Google Ads

Google’s documentation describes an eligible-account beta that can propose actions including campaign pauses, budget and location changes, and appeals. The advertiser approves the action; it is not an unrestricted autonomous account manager. Review the proposed change and the business constraint behind it before confirming. Manager accounts are outside the documented scope, and the page does not establish a new launch date.

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PMC editorial summary: Business Profile suggestions can have a four-day review window
Paid searchReference

Business Profile suggestions can have a four-day review window

By Google

Google documents a four-day review period for certain notified suggestions. That timing does not apply to every profile edit, and it is not a promise of advance notice for every change. Assign responsibility for monitoring notifications where location details affect store visits, calls and ad destinations.

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Paid Media Collective reference artwork: Calibrate treatment priors. Original source: Google for Developers / Meridian.
MeasurementReference

Calibrate treatment priors

By Google Meridian documentation team

Explains how experiments and domain knowledge inform marketing-mix-model priors.

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Paid Media Collective reference artwork: Clicks and Sessions Discrepancy for Google Ads and Google Analytics: Troubleshoot. Original source: Google Ads Help.
MeasurementReference

Clicks and Sessions Discrepancy for Google Ads and Google Analytics: Troubleshoot

By Google

Separates metric differences from tagging, redirects and page-loading problems.

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Paid Media Collective library artwork for Consent Mode Technical Overview
MeasurementReference

Consent Mode Technical Overview

By Google Tag Platform

Technical reference for communicating consent choices and adjusting tag behaviour.

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Microsoft Advertising audience generation with Copilot beta documentation
StrategyReference

Copilot audience generation remains a scoped beta

By Microsoft Advertising

Microsoft’s help describes a closed beta for eligible Audience campaigns in the US, Canada, UK and Australia. It does not apply to Search or Performance Max, excludes LinkedIn audiences, and generated audiences cannot be shared across accounts. Delivery may take up to 72 hours. Confirm access and review the audience before using it; the page does not establish when the geographic scope expanded.

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Merchant Center rating attribute specification table
Paid searchReference

CSS product pages have rating and review-count attributes

By Google Ads

Google’s specification documents rating and review-count attributes for Comparison Shopping Service product pages. Check the CSS-specific scope before adding them to a feed workflow. Their presence in documentation does not establish a new release date or a ranking benefit; this is a specialist implementation reference.

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Customer Match upload column-formatting documentation
MeasurementReference

Customer Match adds IP and interaction-time fields, with restrictions

By Google Ads

Google’s documentation supports IP addresses and interaction timestamps in Customer Match uploads. A timestamp cannot be provided without an IP address, and IP matching is not supported for end users in the EEA, the UK, and Switzerland. Not every listed column is mandatory. Use the current upload template rather than copying a header from secondary coverage, because the documentation’s timestamp naming is inconsistent.

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Google publisher logo
CreativeReference

Demand Gen creative assets refresh guidance

By Google

Separates evergreen refreshes, scheduled promotions and large creative batches, explaining where new assets fit.

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PMC editorial summary: Demand Gen on the Display Network: understand CPM billing
Paid searchReference

Demand Gen on the Display Network: understand CPM billing

By Google Ads

Google’s current FAQ confirms that Demand Gen uses CPM billing on the Google Display Network. Keep the billing basis separate from the campaign’s bidding objective when reconciling spend and results. The documentation supports the current rule but does not indicate when it changed, so this belongs in useful references rather than as a claimed new launch.

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PMC editorial summary: Demand Gen’s cost-adjustment beta targets the learning period
Paid searchReference

Demand Gen’s cost-adjustment beta targets the learning period

By Google Ads

Google documents a cost-adjustment beta for eligible Demand Gen campaigns using target CPA or target ROAS. Eligibility and the adjustment calculation matter: this is not a blanket refund for campaigns that miss a target. Before budgeting for it, confirm whether your campaign qualifies and how the adjustment appears on your bill. Keep learning-period protection separate from the longer-term commercial case for the campaign.

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Paid Media Collective reference artwork: Enhanced Conversions Best Practices. Original source: Google Ads Help.
MeasurementReference

Enhanced Conversions Best Practices

By Google

Explains implementation choices for enhanced conversions for web and leads.

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Paid Media Collective library artwork for Enhanced Conversions for Leads with GTM
MeasurementGuide

Enhanced Conversions for Leads with GTM

By Google Ads

Implementation reference for connecting lead-form data with imported offline conversion outcomes.

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Paid Media Collective library artwork for GA4 BigQuery Ecommerce Sample Dataset
MeasurementDataset

GA4 BigQuery Ecommerce Sample Dataset

By Google Analytics

Obfuscated ecommerce event-export data with example queries for learning BigQuery analysis.

Usage costs may apply
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Paid Media Collective library artwork for GeoLift
MeasurementFramework

GeoLift

By Meta / GeoLift maintainers

Design and analyse geographic incrementality experiments using synthetic-control methods.

Open source
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Paid Media Collective reference artwork: GeoLift Walkthrough. Original source: GeoLift documentation.
MeasurementReference

GeoLift Walkthrough

By Meta Marketing Science / GeoLift contributors

Demonstrates geographic test design, market selection, power analysis and lift estimation with simulated data.

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Paid Media Collective library artwork for Google Ads Query Builder
Paid searchTool

Google Ads Query Builder

By Google Ads API Team

Build Google Ads Query Language queries by resource and use the linked validator to review query syntax.

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Paid Media Collective library artwork for Google Ads Scripts
Paid searchReference

Google Ads Scripts

By Google Ads Scripts Team

Official entry point for JavaScript-based Google Ads querying and automation.

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Paid Media Collective reference artwork: How our bidding algorithms learn. Original source: Google Ads Help.
Paid searchReference

How our bidding algorithms learn

By Google

Explains conversion cycles, historical targets and the information in bid-strategy reports.

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Paid Media Collective reference artwork: Implement campaigns for geo experiments. Original source: Google Ads Help.
MeasurementReference

Implement campaigns for geo experiments

By Google

Explains how to configure Google Ads campaigns for holdback, go-dark and heavy-up geographic experiments.

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More collections to explore.

Video research library
PLAY
Strategy229-record catalogue read

Good videos. Better decisions.

A searchable video research library for agency owners and paid media practitioners, with dated view counts, original credits and practical research notes.

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MEMBER FIELD GUIDE
TOOLS
Strategy8 min read

The paid media tools field guide

A practical map of marketing workflows, with useful shortlists and linked evidence for choosing your toolkit.

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Paper sculpture of headphones, a microphone and colourful conversation shapes.
Strategy

Find your next useful listen.

A listening guide to 80 podcasts for paid media people, with 21,091 episode records, show artwork, listening links and creator credits.

Take a closer look

An independent library with original editorial artwork and source links. 91 entries have a source or provider overview reviewed; 4 are marked “Access to confirm”. Resources and account workflows have not been tested end to end. Check the dated review notes on each page.