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Paid social. A collective perspective.

Useful knowledge and practical starting points for people working in paid social. Explore the collection, then bring your own experience to the community.

Newsletters

2 items for this topic.

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Newsletter
Jon Loomer Digital
Newsletter
AJ Wilcox

Resources

7 items for this topic; showing the first 6.

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Paid Media Collective library artwork for LinkedIn Marketing Academy
Paid Media Collective library artwork for Meta Blueprint
Paid Media Collective library artwork for Paid Media Pros
Paid Media Collective library artwork for Pinterest Academy
Paid Media Collective library artwork for Reddit Ads Manager Onboarding
Paid Media Collective library artwork for Snap Focus

Tools

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Communities

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Guides

6 items for this topic.

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PMC reading note: The Master Brief: My Complete Approach to Meta Ads. Original source: Jon Loomer Digital.
PMC reading note: LinkedIn Lead Gen Forms Playbook: 10 Ways to Supercharge Your Lead Gen Strategy. Original source: LinkedIn.
PMC reading note: 16 Ways to Improve Lead Quality. Original source: Jon Loomer Digital.
PMC reading note: 19 Rules for Successful Meta Advertising in 2026 and Beyond. Original source: Jon Loomer Digital.
Meta One Essential, Advanced, Expert and Max business plan comparison
Pinterest optimisation score card showing 90 points

Books

6 items for this topic.

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Library cover template for LinkedIn for Business. Original cover unavailable.
Library cover template for Social Media Marketing All-in-One For Dummies. Original cover unavailable.
Library cover template for LinkedIn For Dummies. Original cover unavailable.
Library cover template for Ultimate Guide to Instagram for Business. Original cover unavailable.
Library cover template for Ultimate Guide to Facebook Advertising. Original cover unavailable.
Facebook Ads Made Simple book cover by Andrea Vahl

Videos

89 items for this topic; showing the first 6. Creator credits and review depth are included.

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12:54

Podcasts

24 items for this topic; showing the first 6.

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Perpetual Traffic podcast cover
Marketing O’Clock podcast cover
Social Media Marketing Podcast podcast cover
LinkedIn Ads Show podcast cover
The Pubcast with Jon Loomer podcast cover
The Andrew Faris Podcast podcast cover

Meet people who share your interests.

Hybrid

Bologna, Italy + online

A two-day PPC and CRO conference built around real campaign cases, advanced seminars and live workshops, in Bologna or via streaming.

Paid searchPaid socialMeasurement
By ADworld Experience

In person

Raleigh, United States

A two-day Raleigh conference for digital-marketing practitioners, with sessions and workshops spanning paid media, search, measurement and marketing strategy.

Paid searchPaid socialMeasurementStrategy
By Digital Summit

In person

Kastrup, Denmark

A Danish-language conference covering social advertising, creative, influencers and AI near Copenhagen Airport.

Paid socialCreative
By Obsidian Digital A/SDanish

Hybrid

Anaheim, United States + online

Social marketing training in Anaheim, with a virtual pass for live online sessions.

Paid socialCreativeStrategy
By Social Media Examiner

In person

Brighton, United Kingdom

Two days of PPC and paid-social talks at Hero Conf’s dedicated Brighton venue.

Paid searchPaid socialStrategy
By Hero Conf

In person

Manchester, United Kingdom

A Manchester conference for PPC and performance-marketing practitioners, covering practical paid-media work, peer learning and community connection.

Paid searchPaid socialMeasurementStrategy
By Performance MCR

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