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Strategy. A collective perspective.

Useful knowledge and practical starting points for people working in strategy. Explore the collection, then bring your own experience to the community.

Newsletters

5 items for this topic.

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Newsletter
Marketing O'Clock / Cypress North
Newsletter
Paid Media Collective
Newsletter
ADworld Experience
Newsletter
The Keyword
Newsletter
Geekout

Resources

14 items for this topic; showing the first 6.

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Video research library
PLAY
Paid Media Collective library artwork for Amazon Ads Academy
Paid Media Collective library artwork for Conversion Benchmark Report: 2024
Paid Media Collective library artwork for Google Ads Performance Planner
Paid Media Collective library artwork for Google Ads Reach Planner
Paid Media Collective library artwork for Google Trends Research Guide

Tools

86 items for this topic; showing the first 6.

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Use this tool?

Share how often this is part of your toolkit.Your identity stays private.

Use this tool?

Share how often this is part of your toolkit.Your identity stays private.

Use this tool?

Share how often this is part of your toolkit.Your identity stays private.

Communities

41 items for this topic; showing the first 6.

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COMMUNITY DIRECTORY
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COMMUNITY DIRECTORY
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Guides

15 items for this topic; showing the first 6.

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PMC reading note: Category Entry Points In A B2B World: Linking Buying Situations To Brand Sales. Original source: LinkedIn B2B Institute / Ehrenberg-Bass Institute.
PMC reading note: Landing page optimization process for high conversion rates. Original source: CXL.
PMC reading note: 95-5 Rule. Original source: LinkedIn B2B Institute.
PMC reading note: Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment. Original source: UC Berkeley author-hosted paper.
PMC reading note: Understanding Account-Based Marketing. Original source: LinkedIn Ads.
PMC reading note: PXL: A Better Way to Prioritize Your A/B Tests. Original source: CXL.

Books

32 items for this topic; showing the first 6.

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How Brands Grow book cover by Byron Sharp
Influence book cover by Robert Cialdini
Good Strategy Bad Strategy book cover by Richard Rumelt
The Future of Shopping book cover by Miya Knights
Trusted Advertising book cover by Matt Bourn and James Best
Digital Marketing Strategy book cover by Simon Kingsnorth

Videos

123 items for this topic; showing the first 6. Creator credits and review depth are included.

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37:37
19:05

Podcasts

30 items for this topic; showing the first 6.

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The Analytics Power Hour podcast cover
Social Media Marketing Podcast podcast cover
Uncensored CMO podcast cover
The Marketing Architects podcast cover
Limited Supply podcast cover
AdTechGod Pod podcast cover

Meet people who share your interests.

In person

London, United Kingdom

A summit for FMCG teams connecting retail media, shopper behaviour, AI and digital shelf decisions.

Retail mediaMeasurementStrategy
By My Digital Shelf

In person

London, United Kingdom

A London gathering for performance partnerships, creator commerce and retail media teams.

StrategyRetail mediaCreative
By Hello Partner

In person

London, United Kingdom

An afternoon of PPC talks, a panel discussion and networking in London, covering bidding, growth, profit data and AI search.

Paid searchMeasurementStrategy
By PPC Live

In person

Toronto, Canada

A one-day Toronto conference for experienced Google Ads practitioners, with tactical sessions, peer discussion and PPC case studies.

Paid searchMeasurementStrategy
By Inside Google Ads

In person

Barcelona, Spain

A 15-day workation voyage for remote workers, founders and entrepreneurs, combining a community programme with talks, workshops and peer connection.

Strategy
By Nomad Cruise

In person

Raleigh, United States

A two-day Raleigh conference for digital-marketing practitioners, with sessions and workshops spanning paid media, search, measurement and marketing strategy.

Paid searchPaid socialMeasurementStrategy
By Digital Summit

In person

London, United Kingdom

Two days of discussion about media investment, industry change and the work of brands, agencies and media owners.

StrategyMeasurement
By Adwanted Events

In person

London, United Kingdom

A one-day London event for search marketers, covering SEO, AI search, content and measurement alongside the wider search ecosystem.

Paid searchMeasurementStrategy
By Moz
Conference

SMX Next 2026

Online

Online

A free online event for search marketers exploring PPC, SEO and AI.

Paid searchStrategy
By Search Engine Land / Third Door Media

In person

Amsterdam, Netherlands

An Amsterdam search marketing conference bringing paid and organic search practitioners together.

Paid searchStrategy
By DDMA and VIA

Hybrid

Anaheim, United States + online

Social marketing training in Anaheim, with a virtual pass for live online sessions.

Paid socialCreativeStrategy
By Social Media Examiner
Conference

SMX Munich 2027

In person

Munich, Germany

A search marketing conference covering PPC, SEO and AI at Munich’s International Congress Center.

Paid searchMeasurementStrategy
By Rising Media

In person

Brighton, United Kingdom

Two days of PPC and paid-social talks at Hero Conf’s dedicated Brighton venue.

Paid searchPaid socialStrategy
By Hero Conf

In person

Manchester, United Kingdom

A Manchester conference for PPC and performance-marketing practitioners, covering practical paid-media work, peer learning and community connection.

Paid searchPaid socialMeasurementStrategy
By Performance MCR

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