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Measurement. A collective perspective.

Useful knowledge and practical starting points for people working in measurement. Explore the collection, then bring your own experience to the community.

Newsletters

1 item for this topic.

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Newsletter
Dana DiTomaso

Resources

37 items for this topic; showing the first 6.

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Paid Media Collective library artwork for Campaign URL Builder
Paid Media Collective library artwork for Google Tag Manager Checklist: 75 Steps
Paid Media Collective library artwork for Sample Size Calculator
Paid Media Collective library artwork for A/B-Test Calculator: Power & Significance
Paid Media Collective library artwork for Analytics Mania
Paid Media Collective library artwork for Data Studio Report Templates

Tools

68 items for this topic; showing the first 6.

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Use this tool?

Share how often this is part of your toolkit.Your identity stays private.

Communities

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COMMUNITY DIRECTORY
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COMMUNITY DIRECTORY
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COMMUNITY DIRECTORY
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COMMUNITY DIRECTORY
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COMMUNITY DIRECTORY
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Guides

3 items for this topic.

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PMC reading note: Track Key Events with Google Analytics 4 (GA4 Conversions). Original source: Analytics Mania.
PMC reading note: A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook. Original source: Northwestern Kellogg author-hosted paper.
PMC reading note: A Guide to UTM Parameters in Google Analytics 4. Original source: Analytics Mania.

Books

14 items for this topic; showing the first 6.

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Better Brand Health book cover by Jenni Romaniuk
Trustworthy Online Controlled Experiments book cover by Ron Kohavi and Diane Tang and Ya Xu
Marketing Effectiveness book cover by Sorin Patilinet
A Marketer's Guide to Digital Advertising book cover by Shailin Dhar and Scott Thomson
Library cover template for Methods for Causal Inference in Marketing. Original cover unavailable.
Library cover template for The Attention Economy. Original cover unavailable.

Videos

68 items for this topic; showing the first 6. Creator credits and review depth are included.

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1:53

Podcasts

48 items for this topic; showing the first 6.

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The Analytics Power Hour podcast cover
LinkedIn Ads Show podcast cover
The Pubcast with Jon Loomer podcast cover
PPC Town Hall podcast cover
The Andrew Faris Podcast podcast cover
DTC Podcast podcast cover

Meet people who share your interests.

In person

London, United Kingdom

A summit for FMCG teams connecting retail media, shopper behaviour, AI and digital shelf decisions.

Retail mediaMeasurementStrategy
By My Digital Shelf

Hybrid

Bologna, Italy + online

A two-day PPC and CRO conference built around real campaign cases, advanced seminars and live workshops, in Bologna or via streaming.

Paid searchPaid socialMeasurement
By ADworld Experience

In person

London, United Kingdom

An afternoon of PPC talks, a panel discussion and networking in London, covering bidding, growth, profit data and AI search.

Paid searchMeasurementStrategy
By PPC Live

In person

Toronto, Canada

A one-day Toronto conference for experienced Google Ads practitioners, with tactical sessions, peer discussion and PPC case studies.

Paid searchMeasurementStrategy
By Inside Google Ads

In person

Raleigh, United States

A two-day Raleigh conference for digital-marketing practitioners, with sessions and workshops spanning paid media, search, measurement and marketing strategy.

Paid searchPaid socialMeasurementStrategy
By Digital Summit

In person

London, United Kingdom

Two days of discussion about media investment, industry change and the work of brands, agencies and media owners.

StrategyMeasurement
By Adwanted Events

In person

London, United Kingdom

A one-day London event for search marketers, covering SEO, AI search, content and measurement alongside the wider search ecosystem.

Paid searchMeasurementStrategy
By Moz
Conference

SMX Munich 2027

In person

Munich, Germany

A search marketing conference covering PPC, SEO and AI at Munich’s International Congress Center.

Paid searchMeasurementStrategy
By Rising Media

In person

Manchester, United Kingdom

A Manchester conference for PPC and performance-marketing practitioners, covering practical paid-media work, peer learning and community connection.

Paid searchPaid socialMeasurementStrategy
By Performance MCR

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