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Paid search. A collective perspective.

Useful knowledge and practical starting points for people working in paid search. Explore the collection, then bring your own experience to the community.

Newsletters

10 items for this topic; showing the first 6.

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Newsletter
Microsoft Advertising
Newsletter
PPC Mastery
Newsletter
Adriaan Dekker
Newsletter
Thomas Eccel
Newsletter
Google Ads
Newsletter
Nils Rooijmans

Resources

23 items for this topic; showing the first 6.

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Paid Media Collective library artwork for Google Ads Skillshop
Paid Media Collective library artwork for Apple Ads Certification
Paid Media Collective library artwork for Google Ads Search Terms Report
Paid Media Collective library artwork for Merchant Center Product Data Specification
Paid Media Collective library artwork for Microsoft Advertising Learning Lab
Paid Media Collective library artwork for Sponsored Products Targeting Guide and Checklist

Scripts

22 items for this topic; showing the first 6.

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Paid Media Collective library artwork for Ad Schedule Heatmap
Paid Media Collective library artwork for Budget Eater Report
Paid Media Collective library artwork for Budget Pacing Intelligence
Paid Media Collective library artwork for Country Performance Report
Paid Media Collective library artwork for Device Performance Report
Paid Media Collective library artwork for Hidden Search Terms Impact

Tools

22 items for this topic; showing the first 6.

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Communities

12 items for this topic; showing the first 6.

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Guides

9 items for this topic; showing the first 6.

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PMC reading note: A simple guide to effective targeting with Sponsored Products. Original source: Amazon Ads.
PMC reading note: The Responsive Search Ads Handbook. Original source: Adalysis.
PMC reading note: Broad Match is Winning the Budget War. Is It Winning on Performance Too?. Original source: Optmyzr.
PMC reading note: We Analyzed ~20,000 Google Ads Accounts. Here’s What Actually Drives RSA Performance (Hint: It’s Not Ad Strength). Original source: Optmyzr.
PMC reading note: How to increase conversions from Performance Max. Original source: Microsoft Advertising.
PMC reading note: Best practices for your Sponsored Products ads. Original source: Amazon Ads.

Books

16 items for this topic; showing the first 6.

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Unlevel the Playing Field book cover by Frederick Vallaeys
Ponderings of a PPC Professional book cover by Kirk Williams
Join or Die book cover by Patrick Gilbert
Advanced Google AdWords book cover by Brad Geddes
Inside Google Ads book cover by Jyll Saskin Gales
The AI-Amplified Marketer book cover by Frederick Vallaeys

Videos

161 items for this topic; showing the first 6. Creator credits and review depth are included.

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10:41

Podcasts

16 items for this topic; showing the first 6.

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Paid Search Podcast podcast cover
Marketing O’Clock podcast cover
Inside Google Ads with Jyll Saskin Gales podcast cover
PPC Live The Podcast podcast cover
The PPC Den: Amazon PPC Advertising Mastery podcast cover
The PPC Mastery Podcast podcast cover

Meet people who share your interests.

Hybrid

Bologna, Italy + online

A two-day PPC and CRO conference built around real campaign cases, advanced seminars and live workshops, in Bologna or via streaming.

Paid searchPaid socialMeasurement
By ADworld Experience

In person

London, United Kingdom

An afternoon of PPC talks, a panel discussion and networking in London, covering bidding, growth, profit data and AI search.

Paid searchMeasurementStrategy
By PPC Live

In person

Toronto, Canada

A one-day Toronto conference for experienced Google Ads practitioners, with tactical sessions, peer discussion and PPC case studies.

Paid searchMeasurementStrategy
By Inside Google Ads

In person

Raleigh, United States

A two-day Raleigh conference for digital-marketing practitioners, with sessions and workshops spanning paid media, search, measurement and marketing strategy.

Paid searchPaid socialMeasurementStrategy
By Digital Summit

In person

London, United Kingdom

A one-day London event for search marketers, covering SEO, AI search, content and measurement alongside the wider search ecosystem.

Paid searchMeasurementStrategy
By Moz
Conference

SMX Next 2026

Online

Online

A free online event for search marketers exploring PPC, SEO and AI.

Paid searchStrategy
By Search Engine Land / Third Door Media

In person

London, United Kingdom

PPC Live has announced its next London gathering for 3 February 2027. Save the date for PPC discussion and networking.

Paid search
By PPC Live

In person

Amsterdam, Netherlands

An Amsterdam search marketing conference bringing paid and organic search practitioners together.

Paid searchStrategy
By DDMA and VIA
Conference

SMX Munich 2027

In person

Munich, Germany

A search marketing conference covering PPC, SEO and AI at Munich’s International Congress Center.

Paid searchMeasurementStrategy
By Rising Media

In person

Brighton, United Kingdom

Two days of PPC and paid-social talks at Hero Conf’s dedicated Brighton venue.

Paid searchPaid socialStrategy
By Hero Conf

In person

Manchester, United Kingdom

A Manchester conference for PPC and performance-marketing practitioners, covering practical paid-media work, peer learning and community connection.

Paid searchPaid socialMeasurementStrategy
By Performance MCR

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