Meet the contributors, explore yearly recognition and follow the community’s progress.
PEOPLE & THEIR WORK
Find a perspective worth following.
Alphabetical, A to Z
Explore contributors by their public work and area of expertise. These editorial profiles do not imply PMC membership or an awarded rank. Newsletter credits and earned member points have their own views.
Céline Silva is a senior marketing specialist at Taskrabbit. She shared her early ChatGPT Ads experience in PPC Live’s practitioner interviews, with particular attention to targeting visibility and reporting. Her contribution highlights the information advertisers need before expanding a test into a larger investment.
Brock Anderson is marketing practice manager at GRAYBOX. He contributed to PPC Live’s early ChatGPT Ads interviews, explaining how his team follows engagement and contact activity with its own measurement setup. His perspective emphasises evaluating what visitors do after arrival rather than judging an emerging channel only on clicks.
Aaron Levy is an evangelist at Optmyzr who helps PPC practitioners use technology, automation and AI in their work. His career spans agency strategy and paid search leadership, including leading a large team at Tinuiti. He speaks and writes about developing PPC talent, managing client relationships and adapting agency practice as search changes.
Recognition starts with evidence.
Profiles include a public source, relevant expertise and a reason to explore the person’s work. Research is reviewed before publication. This is a growing directory, and the complete newsletter archive is still being reconciled.