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Explore contributors by their public work and area of expertise. These editorial profiles do not imply PMC membership or an awarded rank. Newsletter credits and earned member points have their own views.
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123 contributors · Showing 97–120
Grayvault Consulting
Craig Graham is co-founder and CEO of Grayvault Consulting, a paid media and attribution consultancy. His contributions to PPC Live examine Google Ads performance through change history, business targets and seasonal comparisons. His work focuses on understanding how advertising spend connects with business outcomes.
Microsoft Advertising
Danielle McMeekin is head of global performance sales at Microsoft Advertising. She writes about retail demand, seasonal consumer research and advertising opportunities across Microsoft’s platforms. Her 2026 holiday article brings together survey findings and Microsoft conversion-path observations to inform advertisers’ seasonal planning.
Digiday
Ronan Shields reports for Digiday on advertising technology, programmatic buying and the companies shaping the media market. His reporting examines platform decisions, industry governance and how automation changes the work of advertisers and publishers. His Ad Tech Briefing connects industry research with practical questions about control and accountability.
Optmyzr
Lakshmi Padmanaban is a content marketer at Optmyzr. She writes about PPC strategy and Amazon advertising for performance marketers and agencies. Her work includes research-based holiday planning, campaign automation and reporting, translating account observations into questions advertisers can use when reviewing their own strategy.
Optmyzr
Vimal Bharadwaj is the SEO and content manager at Optmyzr and produces its PPC Town Hall video podcast. His background is in B2B software marketing and content programmes. He writes about advertising research, automation and campaign performance, including how advertisers can interpret CTR and ROAS benchmarks in the context of their own business.
Smith Micro Software
Brooke Osmundson is director of growth marketing at Smith Micro Software and a Search Engine Journal contributor. Her work spans paid search, social and programmatic advertising, with an emphasis on analytics and customer journeys. She writes about campaign strategy, advertising measurement and the decisions marketers face when testing emerging channels.
Amsive
Jonathan Kagan is director of search and media strategy at Amsive. He has worked in search marketing since 2005 and has led enterprise search programmes across several agencies. A Search Engine Journal contributor and industry speaker, he writes about media planning, measurement and brand safety, including the needs of advertisers in regulated industries.
Brainlabs
Michelle Wiltz is managing director of paid social at Brainlabs. She contributes to PPC Hero on paid-social strategy and the relationship between campaign activity and business outcomes. Her writing considers buying-group decisions and how changes in advertising technology affect the way practitioners manage campaigns.
Ping Identity
Emanuela Mafteiu leads EMEA demand generation, customer and account-based marketing programmes at Ping Identity. Her work connects regional campaigns, sales alignment and pipeline growth. She contributes practitioner perspectives on digital strategy and measurement, and spoke at HeroConf in 2026 about making demand-generation investment work harder.
Brainlabs
Natalia Hernandez is managing director of data at Brainlabs. She contributes to PPC Hero on marketing measurement and how teams connect paid-media activity to business outcomes. Her writing on B2B pipeline measurement focuses on shared definitions, CRM data and explaining the assumptions behind the numbers presented to finance.
Brave
Andy Squire leads UK revenue growth for Brave Browser and Search. His career began in search buying and includes agency paid-media leadership and work across advertising technology and publishers. He writes for PPC Live about search coverage, platform concentration and the evidence advertisers need when exploring additional sources of demand.
Lead generation, ads and SEO manager
Laura I. Abreu is a lead-generation, advertising and SEO manager with experience across European and Asia-Pacific markets. She writes for PPC Live about campaign decision-making and the relationship between lead volume and commercial quality. Her contributions encourage advertisers to connect platform measurement with downstream sales outcomes.
Adthena
Mery Hayles leads product marketing at Adthena and previously worked as an agency PPC specialist. She speaks and writes about changes in search and how brands and agencies evaluate emerging advertising opportunities. Her PPC Live contributions connect monitoring data and practitioner tests with questions about measurement and commercial value.
Amsive
Brandon LaRocco is an associate manager of digital media at Amsive. He contributed to Jonathan Kagan’s Search Engine Journal analysis of advertising placements in email environments. That collaboration explores the campaign choices and measurement questions involved in evaluating inbox inventory as part of a wider media plan.
Amsive
Patrick Dunfey is a senior specialist in digital media at Amsive. He collaborated on Jonathan Kagan’s Search Engine Journal article about paid placements in email environments. The work considers how advertisers assess campaign access, creative and results when adding inbox inventory to their media mix.
Freelance
Dids Reeve is a freelance paid-media manager who specialises in working with small and medium-sized businesses. She contributed to PPC Live’s practitioner discussion on Google Ads account control, bringing a consultant’s perspective to client access, transparency and continuity when a service-provider relationship changes.
Precisionly
Dez Calton founded Precisionly, a PPC consultancy working with insurance, finance and automotive businesses. His work includes consultancy, training and fractional paid-search leadership. He contributed to PPC Live’s account-ownership discussion on the importance of clear arrangements between advertisers and the professionals managing their campaigns.
PPC practitioner and former agency co-owner
Charlotte Osborne is a PPC practitioner with experience managing advertising accounts and co-owning a digital agency. She contributed to PPC Live’s discussion about Google Ads account control, drawing on her agency background to examine continuity, access and the responsibilities that should be clear in a client relationship.
Fuel Digital
Erum Shaheen is the founder of Fuel Digital, a Google Ads management agency working across ecommerce, B2B and lead generation. She writes about paid-media strategy and account management. Her contribution to PPC Live’s account-ownership discussion addresses the relationship between professional campaign management and the client’s continuing control of its account.
Performance marketing practitioner
Lisa Erschbamer is a performance marketing practitioner with agency experience across Italy, the United Kingdom and Germany. Her work includes enterprise B2B and ecommerce accounts. She contributed to PPC Live’s account-ownership discussion on the operational importance of access, data and continuity when advertisers work with external specialists.
Moneypenny
Daniel Marshall is head of demand generation at Moneypenny. He shared his early ChatGPT Ads experience in a PPC Live interview with Boluwa Olojo. His contribution focuses on evaluating the quality of leads from an emerging channel and connecting campaign activity with meaningful business outcomes.
House of Performance
Kat Sale is co-founder of House of Performance. She contributed to PPC Live’s interviews with early ChatGPT Ads practitioners, discussing the experience of using the platform and the need to develop a channel-specific approach. Her perspective helps frame emerging-channel tests around their own capabilities rather than simply copying established search campaigns.
Quality Bearings Online
Matt Beswick is the paid marketing manager at Quality Bearings Online identified in PPC Live’s early ChatGPT Ads interviews. He discussed targeting limitations and the role of awareness when testing the channel. His contribution brings an ecommerce advertiser’s perspective to evaluating what early campaign results can establish.
DataCamp
Jeremie Roblin is paid search lead at DataCamp. In PPC Live’s interviews about early ChatGPT advertising, he discussed the importance of customer activation data before increasing investment. His contribution connects exploratory channel testing with the downstream signals needed to make a scaling decision.
Profiles include a public source, relevant expertise and a reason to explore the person’s work. Research is reviewed before publication. This is a growing directory, and the complete newsletter archive is still being reconciled.
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