Google Ads · Status at source date: Newsletter archive
Microsoft opens Performance Max experiment betas
Microsoft Advertising has opened betas for Performance Max experiments covering upgrades to PMax and PMax uplift. Advertisers can test PMax against existing campaigns before committing to spend.
Why it matters for advertisers
For you, this means evidence can replace guesswork in the PMax decision, so run an uplift test before migrating budgets.
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Original newsletter text and archive evidence
Microsoft opens Performance Max experiment betas
Microsoft Advertising has opened betas for Performance Max experiments covering upgrades to PMax and PMax uplift. Advertisers can test PMax against existing campaigns before committing to spend. For you, this means evidence can replace guesswork in the PMax decision, so run an uplift test before migrating budgets.
Source captured . No explicit first-contributor label was provided for this update.
