Google Ads · Status at source date: Newsletter archive
Video usage segment added to PMax channel reporting
Google Ads has added a new "Ads using video" segment inside Performance Max Channel Performance reporting, allowing advertisers to break down results by whether video assets were actually used in a given placement. This addition complements the "Ads using product data" segment introduced in July 2025 and helps us understand which creative inputs are driving channel performance.
What changed
The segment matters because PMax has historically merged creative contribution into aggregate channel metrics, making it difficult to isolate the incremental impact of video assets. With this addition, advertisers running campaigns both with and without video can begin to quantify the lift from including video or identify channels where video assets are being served at low rates despite being uploaded.
Why it matters for advertisers
For you, this means reviewing your PMax channel reports with the new segment applied to understand how often video is actually in the mix, and whether underperforming channels might benefit from higher-quality video uploads.
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Original newsletter text and archive evidence
Video usage segment added to PMax channel reporting
Google Ads has added a new "Ads using video" segment inside Performance Max Channel Performance reporting, allowing advertisers to break down results by whether video assets were actually used in a given placement. This addition complements the "Ads using product data" segment introduced in July 2025 and helps us understand which creative inputs are driving channel performance.
The segment matters because PMax has historically merged creative contribution into aggregate channel metrics, making it difficult to isolate the incremental impact of video assets. With this addition, advertisers running campaigns both with and without video can begin to quantify the lift from including video or identify channels where video assets are being served at low rates despite being uploaded.
For you, this means reviewing your PMax channel reports with the new segment applied to understand how often video is actually in the mix, and whether underperforming channels might benefit from higher-quality video uploads.
Source captured . No explicit first-contributor label was provided for this update.
