Vivek Gupta
Paid search and paid social specialist
Vivek Gupta is a paid search and paid social specialist who shares Google Ads account observations and platform updates. His credited work on Paid Media Collective includes practical changes spotted in advertiser accounts.
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Channels & websites1
Newsfeed20
Google Ads column picker shows targeting and brand attributes
Vivek Gupta observed Locations of interest, Optimised targeting and Brand inclusions in a Google Ads column picker. Their visibility does not establish new targeting behaviour or changed delivery.
Image: VIVEK GUPTA
Meta adds a Customer Lifecycle Strategy for new-customer bidding
A new Customer Acquisition option lets Meta advertisers choose between conversions from all audiences or acquiring new customers only, prioritising people who have never bought from you: mirroring Google's equivalent setting. For you, this means Meta can finally bid on acquisition rather than blended conversions, so switch it on where a new customer is worth more than a repeat order.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
Meta offers free Adobe Express tools for Reels creative
Meta Ads now offers free Adobe Express access with more than 100 Reels templates, allowing advertisers to create and test Reels creative without additional design resources. For you, this means the Reels creative bottleneck loosens at no cost, so put the templates in front of whoever briefs your social creative.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 76 pts
Contribution points
76 contribution points · 19 credited works · #20 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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