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Explore contributors by their public work and area of expertise. These editorial profiles do not imply PMC membership or an awarded rank. Newsletter credits and earned member points have their own views.
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123 contributors · Showing 73–96
Paid Media Pros
Michelle Morgan co-created Paid Media Pros with Joe Martinez to share practical advertising tutorials. Her teaching covers paid social audiences, remarketing, display and YouTube, building on experience in PPC since 2010. She also contributes articles and conference sessions that connect advertising strategy with the steps practitioners take inside their accounts.
Ads to AI
Mike Rhodes builds AI tools and teaches marketers how to use them through Ads to AI. He founded WebSavvy and sold the agency in 2023, and is a co-author of The Ultimate Guide to Google Ads. His current work includes Performance Max scripts, AI agents and training that helps practitioners automate parts of their workflow.
Smarter Ecommerce
Mike Ryan leads ecommerce insights at Smarter Ecommerce and co-hosts Growing Ecommerce. His work draws on retail, product management and digital advertising experience. He publishes analysis of Google Shopping, Performance Max and bidding, helping retailers assess campaign behaviour and connect advertising decisions with commercial performance.
PPC Mastery
Miles McNair co-founded PPC Mastery with Bob Meijer and co-hosts its podcast. Their educational work shares Google Ads techniques and conversations with practitioners about campaigns, freelancing and agency work. The podcast and PPC Edge newsletter provide practical starting points for advertisers developing their accounts and professional skills.
U of Digital
Myles Younger is Chief Growth Officer at U of Digital, a professional education company serving marketing and advertising teams. His background includes executive work at Media.Monks and MightyHive and founding an advertising technology business. His current company’s work focuses on helping the industry understand digital advertising and AI.
Microsoft Advertising
Navah Hopkins is Ads Liaison at Microsoft Advertising. Her published work explains how advertisers can respond to changes in AI-powered search, creative and measurement. Recent articles cover conversion signals, feed quality, modular creative and the use of Microsoft Clarity to understand customer behaviour and inform paid media decisions.
PPC consultant and automation educator
Nils Rooijmans works on search marketing strategy and Google Ads automation. Alongside running a PPC agency, he creates educational resources, provides corporate training and speaks at industry events. His public work focuses on helping practitioners use scripts to reduce repetitive account work and connect campaign decisions with measurable business goals.
Advertising researcher and author
Orlando Wood writes about advertising creativity, attention and effectiveness. His published work at System1 explores how storytelling, emotion and the artistic qualities of advertising can help brands become memorable. His books and talks give marketers ways to examine creative work alongside the evidence about its effects.
Advertising effectiveness researcher
Peter Field researches advertising effectiveness, including how creative work and media investment contribute to business outcomes. His collaboration with Les Binet includes The Long and the Short of It and Effectiveness in Context. His IPA presentations examine brand building, the effectiveness of creativity and the balance between immediate and sustained results.
AdProfs
Ratko Vidakovic founded AdProfs, an advertising technology consultancy providing research, education and advice. He publishes This Week in Ad Tech, analysing changes across the industry. His background spans publishing, media buying and ad technology product work, including roles at SiteScout and Centro, bringing both buyer and seller perspectives to his analysis.
Marketplace Blueprint
Robyn Johnson is the founder and CEO of Marketplace Blueprint. Her work focuses on helping Amazon sellers and brand owners understand marketplace growth. Alongside coaching, writing and speaking, her published articles examine Amazon advertising in the context of inventory and total advertising cost of sales, connecting paid promotion with broader retail decisions.
Warschawski
Sam Tomlinson works at the intersection of performance marketing, analytics, technology and brand strategy. As an executive vice president at Warschawski, he brings a background in business, data and finance to advertising decisions. His public work includes conference talks, workshops and a weekly newsletter covering technology, media, digital advertising and commerce.
Paid social specialist and copywriter
Sarah Sal works on paid social campaigns and advertising copy, with a particular interest in long-term strategy and long-form messages. Her portfolio and articles examine creative approaches to Facebook advertising. She shares case studies and educational material through her own site and contributions to industry publications, including Copyhackers.
Sarah Stemen, LLC
Sarah Stemen is a paid search strategist and consultant who also serves as President of the Paid Search Association. Her background includes corporate marketing, agency ownership and ecommerce. Through industry articles, conference talks and the Google Ads Strategy Hub, she teaches campaign strategy, bidding and the importance of account data and structure.
The Social Savannah
Savannah Sanchez works with brands on advertising creative for Meta and TikTok. Through The Social Savannah, she coordinates creators, actors and editors to develop new video ads, then uses performance reporting to guide further iterations. Her work connects creator selection, production and creative analysis within an ongoing paid social programme.
U of Digital
Shiv Gupta founded U of Digital, which provides education for the marketing and advertising industry. His professional background includes executive roles at Criteo and AOL. Through U of Digital, he brings experience from advertising technology into learning programmes for teams working across the digital media ecosystem.
8-bit-sheep and Simmer
Simo Ahava is an analytics developer and co-founder of 8-bit-sheep and the technical marketing education platform Simmer. His blog, tools and templates focus on web analytics, Google Tag Manager and related development work. He also writes Simmer’s newsletter and helps technical marketers connect measurement implementation with a deeper understanding of the systems involved.
Lead generation and paid media specialist
Sophie Logan specialises in paid media for lead generation, with an interest in B2B, SaaS and smaller businesses. Her campaign work spans Google Ads, Microsoft Advertising, LinkedIn, Capterra and Spotify. She also contributes to Search Engine Land, mentors through Girls in Marketing and shares practitioner insights at industry conferences.
SG-retail
Steve Gray is the founder and a director of SG-retail, a consultancy focused on retail media networks, customer strategy and loyalty programmes. His professional background includes leadership roles at dunnhumby and dunnhumby USA. He writes Retail Media Network News, sharing commentary on retail media strategy, measurement and how retailers and brands organise their work.
AdSea Innovations
Thomas Eccel founded AdSea Innovations after working in Google Ads support and optimisation through Cognizant and later leading Google Ads at Jung von Matt IMPACT. He now manages advertising accounts and creates digital products for other practitioners. His public work focuses on campaign structure, automation and adapting Google Ads practice as AI develops.
Jellyfish
Tom Roach works on brand strategy at Jellyfish and writes about advertising effectiveness. His essays explore how brand building and performance marketing can work together across digital platforms. His recent work also examines AI, creativity and how brands are represented in language models, connecting long-term marketing principles with new advertising environments.
Online Seller Solutions
Vanessa Hung founded Online Seller Solutions and advises Amazon sellers on the operational side of marketplace growth. Her work covers catalogues, inventory, account health and process automation. Through talks, interviews and educational content, she explains how sellers can address operational obstacles and connect the different parts of their Amazon business.
Adellus
Yoann Ferrand works in performance marketing, with experience managing complex advertising accounts in travel and retail. His background includes work at Trainline and Decathlon. Through Paid Media Collective, he curates industry updates and recognises the practitioners who share useful discoveries, connecting advertisers with original reporting and practical knowledge.
Digital4Startups
Reva Minkoff leads Digital4Startups, a digital marketing consultancy, and founded the digital marketing education platform DigitalGroundUp. Her professional background includes paid search work at Resolution Media and teaching digital marketing. She contributes practitioner advice to PPC Live on Google Ads bidding targets and campaign economics.
Profiles include a public source, relevant expertise and a reason to explore the person’s work. Research is reviewed before publication. This is a growing directory, and the complete newsletter archive is still being reconciled.
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