Meet the contributors, explore yearly recognition and follow the community’s progress.
Explore contributors by their public work and area of expertise. These editorial profiles do not imply PMC membership or an awarded rank. Newsletter credits and earned member points have their own views.
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123 contributors · Showing 49–72
Ehrenberg-Bass Institute
Jenni Romaniuk studies how brands grow and how marketers can measure their progress. Her research covers distinctive brand assets, category entry points, mental availability and brand health. She is the author of Building Distinctive Brand Assets, How Brands Grow Part 2 and Better Brand Health, connecting marketing science with practical decisions about brands and advertising.
Cypress North
Jess Budde co-created and hosts Marketing O’Clock, a weekly show covering digital marketing news. At Cypress North, her work spans marketing operations and client service, including account staffing and coordination between clients and delivery teams. Her public contribution combines discussion of platform changes with the operational perspective of running an agency’s marketing work.
Copyhackers
Joanna Wiebe founded Copyhackers to teach conversion copywriting. Her work helps marketers turn customer research into messages for landing pages, emails and other conversion journeys. Through Copy School, articles, books and the Money Words newsletter, she shares methods for researching audience language, developing persuasive copy and deciding what to test.
Paid Media Pros
Joe Martinez co-created Paid Media Pros with Michelle Morgan after developing a course on PPC audiences together. He publishes practical video tutorials and speaks about paid advertising, with a particular focus on audiences, remarketing, display and YouTube. His work includes industry articles, webinars and conference presentations that help practitioners apply campaign techniques.
Tier 11
John Moran leads traffic strategy at Tier 11. His published commentary examines how advertisers evaluate results across channels, including the limitations of platform-reported return on ad spend. He uses examples involving YouTube and Performance Max to discuss customer acquisition costs, media efficiency and the difference between attributed conversions and business outcomes.
Amsive
Jon Kagan leads search and media strategy at Amsive. His experience includes advertising in regulated industries such as healthcare and finance, alongside work on brand safety and search strategy. His published articles examine topics including Performance Max, audience decisions, attribution and the relationships between paid media channels.
Jon Loomer Digital
Jon Loomer teaches advanced Meta advertising through his blog and Power Hitters Club. His writing follows changes in targeting, campaign controls, measurement and automation, explaining what the features mean for practitioners. He has run his independent business since 2011 and publishes practical material for advertisers and agencies.
From the Future
Josh Silverbauer leads analytics and conversion rate optimisation at From the Future. His work connects measurement, tag management, consent, reporting and customer data systems with decisions about website performance. He publishes practical material on Google Analytics and Google Tag Manager and also hosts industry conversations about analytics and marketing technology.
Strategy Finishing School
Julian Cole is a strategy consultant and the founder of Strategy Finishing School. Previously head of communications planning at BBDO and BBH in New York, he now teaches practical approaches to strategy, creative briefs and working with clients. His educational work also covers freelance consulting and the skills needed to lead strategy teams.
Jellyfish
Juliana Jackson is an enterprise strategist at Jellyfish whose work connects AI, data science and digital experience. She writes Beyond the Mean and hosts the Standard Deviation Podcast, examining marketing measurement, experimentation and organisational decision-making. Her recent writing explores creative intelligence: how teams can understand the contribution of individual creative components and use that knowledge to improve advertising decisions.
Analytics Mania
Julius Fedorovicius founded Analytics Mania to teach Google Analytics and Google Tag Manager. His guides, courses and videos explain implementation and measurement for people with different levels of technical experience. His public work includes tagging recipes, form tracking guidance and learning communities focused on Google Tag Manager and GA4.
Inside Google Ads
Jyll Saskin Gales coaches and teaches Google Ads through courses, a podcast and her Inside Google Ads audience targeting book. Having previously worked at Google, she now helps practitioners and business owners understand advertising accounts, targeting and strategy. Her educational work ranges from getting started to developing more confident decisions about campaigns.
Amplified
Karen Nelson-Field researches attention and its role in advertising effectiveness. As the founder of Amplified, she writes about how attention data can inform media measurement and planning. Her published work examines active and passive attention, the limits of conventional media metrics and how advertisers can connect measurement with business decisions.
Retail Media Breakfast Club
Kiri Masters hosts Retail Media Breakfast Club, a podcast and video series following developments in retail media. She founded Bobsled Marketing and exited after its acquisition, and previously hosted Ecommerce Braintrust. Her writing includes retail marketplace commentary and the co-authored books Amazon for CMOs and Instacart for CMOs.
ZATO
Kirk Williams owns ZATO and writes and speaks about paid search, especially Shopping ads. His public work includes books on PPC and agency ownership, industry articles and conference presentations. He also discusses business decisions behind agency growth, bringing an agency owner’s perspective to advertising practice and professional education.
The Keyword
Kole Ogundipe is the founder and editor of The Keyword, a newsletter covering digital marketing news for advertising professionals. His background spans agency and consulting work across major advertising platforms. He also founded Wilow, an advertising analytics platform. Through The Keyword, he shares industry developments and practical context for people planning and managing paid media campaigns.
Maatwerk Online
Lars Maat leads operations and innovation at Maatwerk Online, with a focus on quality and PPC practice. He works on Google Ads strategy, paid social, measurement and experimentation. His articles and conference talks explore campaign structure, platform APIs, BigQuery and automation, connecting technical developments with day-to-day advertising decisions.
Binet Consulting
Les Binet researches how advertising works and how marketers can evaluate its effects. His collaboration with Peter Field has examined the relationship between brand building, sales activation and business results. Through research reports and presentations, he helps advertisers think about marketing investment, effectiveness and the limitations of short-term measurement.
Impression
Liam Wade leads performance marketing at Impression and speaks about applying experimentation to paid media. His work on incrementality encourages advertisers to distinguish what drives growth from what is simply easy to track. His published conference material connects measurement evidence with budget allocation, creative decisions and campaign activation.
Creator economy writer
Lindsey Gamble writes about the creator economy, social platforms and the relationships between brands and creators. His newsletter follows changes in creator marketplaces, monetisation, affiliate programmes and video formats. It also includes interviews and practical ideas for finding collaborators and building stronger creator partnerships.
Big Click Co.
Lisa Raehsler founded Big Click Co., a paid media strategy consultancy. She works with leadership teams to connect advertising programmes with business priorities, measurement and accountability. Her consultancy covers Google Ads, Microsoft Advertising, paid social and video, with an emphasis on coordinated strategy and the considered use of AI.
AI, Tech & Privacy Academy
Luiza Jarovsky writes and teaches about AI policy, ethics and regulation. She is a lawyer and co-founder of the AI, Tech & Privacy Academy. Her newsletter brings together essays, classes and live workshops, offering marketers a way to follow the policy and ethical questions surrounding the technology they use.
Brand consultant and marketing educator
Mark Ritson is a brand consultant, marketing educator and Marketing Week columnist. His teaching includes the MiniMBA in Marketing and MiniMBA in Brand Management. His writing examines marketing strategy, brand communications, research and effectiveness, drawing on a background that includes teaching MBA programmes at business schools.
Independent Google Ads consultant, trainer and author
Matthieu Tran-Van is an independent Google Ads consultant and trainer who previously worked at Google from 2012 to 2022. He writes Le Manuel du Stratège Google Ads and publishes French-language articles and learning resources. His work combines campaign strategy, practitioner training and teaching in business schools.
Profiles include a public source, relevant expertise and a reason to explore the person’s work. Research is reviewed before publication. This is a growing directory, and the complete newsletter archive is still being reconciled.
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