Discover useful perspectives. Find your next mentor, collaborator or daily read.
Practical knowledge, original thinking and work worth sharing. Explore the women helping marketers make better decisions across search, social, creative, commerce and measurement.
How this spotlight worksThe same editorial collection, ranked by lifetime PMC contribution points. Ties share a position.
11 of 50 women to explore
Lifetime PMC contribution pointsBrooke Osmundson is director of growth marketing at Smith Micro Software and a Search Engine Journal contributor. Her work spans paid search, social and programmatic advertising, with an emphasis on analytics and customer journeys. She writes about campaign strategy, advertising measurement and the decisions marketers face when testing emerging channels.
Explore campaign strategy, customer journeys and the measurement questions behind new-channel tests.
Dana DiTomaso is Principal and Founder at Kick Point and the founder and lead instructor of Analytics Playbook. She teaches marketers how to collect, interpret and report data using GA4, Google Tag Manager and Looker Studio. Her work includes Analytics for Agencies, practical GA4 training, conference presentations and LinkedIn Learning courses, alongside consulting on measurement and digital strategy.
Build a clearer understanding of analytics implementation, reporting and measurement decisions.
Jenni Romaniuk studies how brands grow and how marketers can measure their progress. Her research covers distinctive brand assets, category entry points, mental availability and brand health. She is the author of Building Distinctive Brand Assets, How Brands Grow Part 2 and Better Brand Health, connecting marketing science with practical decisions about brands and advertising.
Bring research on distinctive assets, brand memory and category entry points into media planning.
Emanuela Mafteiu leads EMEA demand generation, customer and account-based marketing programmes at Ping Identity. Her work connects regional campaigns, sales alignment and pipeline growth. She contributes practitioner perspectives on digital strategy and measurement, and spoke at HeroConf in 2026 about making demand-generation investment work harder.
Consider demand-generation investment through sales alignment, regional campaigns and pipeline goals.
Natalia Hernandez is managing director of data at Brainlabs. She contributes to PPC Hero on marketing measurement and how teams connect paid-media activity to business outcomes. Her writing on B2B pipeline measurement focuses on shared definitions, CRM data and explaining the assumptions behind the numbers presented to finance.
Build clearer B2B measurement with shared definitions, CRM context and explicit reporting assumptions.
Juliana Jackson is an enterprise strategist at Jellyfish whose work connects AI, data science and digital experience. She writes Beyond the Mean and hosts the Standard Deviation Podcast, examining marketing measurement, experimentation and organisational decision-making. Her recent writing explores creative intelligence: how teams can understand the contribution of individual creative components and use that knowledge to improve advertising decisions.
Think more carefully about creative measurement, experiments and what campaign data can support.
Karen Nelson-Field researches attention and its role in advertising effectiveness. As the founder of Amplified, she writes about how attention data can inform media measurement and planning. Her published work examines active and passive attention, the limits of conventional media metrics and how advertisers can connect measurement with business decisions.
Explore attention research and its implications for evaluating creative and media investment.
Ameet Khabra is the founder of Hop Skip Media, a specialist PPC agency. The agency’s work centres on digital advertising, lead generation and conversion performance, with Google and Facebook advertising represented in its team. Her professional focus combines campaign strategy with attention to performance data and clear communication about account decisions and business goals.
Learn how account strategy, user behaviour and measurement can inform everyday PPC decisions.
Reva Minkoff leads Digital4Startups, a digital marketing consultancy, and founded the digital marketing education platform DigitalGroundUp. Her professional background includes paid search work at Resolution Media and teaching digital marketing. She contributes practitioner advice to PPC Live on Google Ads bidding targets and campaign economics.
Examine Google Ads bidding targets and campaign economics through practitioner advice and education.
Amy Hebdon is the founder and managing director of Paid Search Magic, with a focus on Google Ads and conversion improvement. Her experience spans agency, in-house and independent account management. She writes for search and marketing publications including Search Engine Land, CXL and Copyhackers, and co-runs the Google Ads for Savvy Digital Marketers community with James Hebdon.
Connect Google Ads copy and creative with conversion quality and meaningful reporting.
Dii Pooler is the founder of Pooler Digital and a PPC strategist focused on Google Ads, conversion optimisation and campaign measurement. She provides account reviews, training and practical resources for advertisers. Her writing includes Six Figure Google Ads and the Nik’s PPC children’s book series, alongside a newsletter and contributions to professional paid media publications.
Explore Google Ads teaching that makes room for difficult campaign experiences and lessons learned.
This editorial collection features 50 existing PMC contributor profiles, selected for public work and useful perspectives across paid media. It is a starting point for discovery and grows through editorial review. Inclusion does not imply membership, profile ownership or an endorsement of services.
Editorial selection is shown alphabetically, without numbered positions. The By PMC points view orders the same collection using the lifetime source-contribution points as the contributor leaderboard. Equal totals share a position, with names ordered alphabetically. Search and expertise filters keep those positions. Featuring someone here awards no extra points. These totals reflect work recorded by PMC, rather than a measure of someone’s overall expertise or influence.
Profiles retain their existing photographs, source evidence and claim status. Editorial selection updated 16 October 2026; points are recalculated from current published contributions.
