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Explore contributors by their public work and area of expertise. These editorial profiles do not imply PMC membership or an awarded rank. Newsletter credits and earned member points have their own views.
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123 contributors · Showing 25–48
Performance MCR
Charley Brennand is Founder and CEO of Performance MCR, a Manchester performance-marketing conference. The organiser describes her as an active PPC practitioner with experience across search, shopping, paid social, programmatic, YouTube and display.
Can-Do Digital Marketing
Chris Nightingale is the founder and director of Can-Do Digital Marketing. His background includes in-house paid media work at AO.com and Matalan, which informs his approach to agency strategy and client communication. He oversees strategy across Can-Do accounts and shares practitioner experience at industry events, including brightonSEO and Hero Conf, with an emphasis on commercial advertising decisions.
Cypress North
Christine Zirnheld is Director of Lead Gen at Cypress North and a co-host of Marketing O’Clock. She guides paid search strategy for lead-generation accounts, focusing on lead quality and the path from enquiry to customer. Her educational work includes Google Ads guides, conference talks and contributions to Search Engine Land and Search Engine Journal.
Kick Point / Analytics Playbook
Dana DiTomaso is Principal and Founder at Kick Point and the founder and lead instructor of Analytics Playbook. She teaches marketers how to collect, interpret and report data using GA4, Google Tag Manager and Looker Studio. Her work includes Analytics for Agencies, practical GA4 training, conference presentations and LinkedIn Learning courses, alongside consulting on measurement and digital strategy.
Dara Denney Media
Dara Denney is an advertising educator and creative strategist whose work connects storytelling with performance marketing. Her public teaching covers Facebook advertising, creative strategy and building performance creative teams. Drawing on experience as a media buyer and agency director, she shares guidance through videos, courses and other resources for marketers developing and evaluating advertising creative.
BTR Media
Destaney Wishon is CEO and co-founder of BTR Media. Her educational work focuses on Amazon advertising and the decisions behind campaign formats, keyword targeting and product targeting. Through BTR’s public resources, she explains how Sponsored Products, Sponsored Brands and Sponsored Display fit into advertising accounts, contributing a practical marketplace perspective to broader retail media discussions.
Pooler Digital
Dii Pooler is the founder of Pooler Digital and a PPC strategist focused on Google Ads, conversion optimisation and campaign measurement. She provides account reviews, training and practical resources for advertisers. Her writing includes Six Figure Google Ads and the Nik’s PPC children’s book series, alongside a newsletter and contributions to professional paid media publications.
Take Some Risk
Duane Brown is the founder and Head of Strategy at Take Some Risk, a performance marketing agency for ecommerce, direct-to-consumer and retail brands. His work connects research, advertising strategy and marketing data, drawing on in-house experience and PPC landing-page work. The agency also offers audits, consulting and training for teams that manage campaign execution internally.
Midas Media / God Tier Ads
Ed Leake is an agency owner, advertising technology builder and creator of God Tier Ads. His work focuses on Google Ads, analytics and conversion optimisation. He runs Midas Media and developed AdEvolver, a tool for automating Google Ads accounts, while sharing practitioner resources and educational content drawn from his work in PPC and business development.
Junglr
Elizabeth Greene co-founded Junglr, an agency focused on Amazon advertising. Her work combines keyword strategy, account analysis and product positioning with an understanding of how customers choose products. She also teaches Amazon sellers through conference sessions covering search strategy, campaign planning, bulk files and the relationship between advertising decisions and business profitability.
Tinuiti
Elizabeth Marsten leads innovation and growth in commerce media at Tinuiti, working across retail media networks, marketplaces and retail partners. Her focus is connecting these channels into broader commerce strategies. Alongside her agency role, she contributes industry articles and conference presentations, including practical explanations of retail media networks and developments in commerce advertising.
Analytics Boosters
Enrico Pavan is co-founder and president of Analytics Boosters, where he directs digital analytics and conversion rate optimisation. His consulting and teaching connect measurement implementation, user experience and experimentation. He publishes practical guidance on Google Analytics 4, Google Tag Manager and reporting, and has written an Italian-language guide to using GA4 for marketing and business analysis.
Mobile Dev Memo
Eric Benjamin Seufert is a media strategist and quantitative marketer who runs Mobile Dev Memo, a publication about the digital economy. His work examines advertising, mobile business models and measurement. He wrote Freemium Economics and developed Theseus, an open-source Python library for marketing cohort analysis. He also launched Heracles Capital, a venture fund focused on the mobile ecosystem.
Optmyzr
Frederick Vallaeys is co-founder and CEO of Optmyzr, where his work centres on PPC management and automation. A former Google executive, he writes and speaks about Google Ads, scripts and the changing role of marketers alongside AI. He hosts PPC Town Hall and wrote Digital Marketing in an AI World and Unlevel the Playing Field.
Paid search and ecommerce marketer; published PPC contributor
Georgi Zayakov is a paid search and ecommerce marketer whose published work explains campaign strategy and changes across advertising platforms. His Hutter Consult author archive covers Google Ads keywords, broad match, branded search, Demand Gen and conversion value. His professional background also includes leading work in search and Amazon advertising, although a current employer has not been verified.
ADworld Experience
Among the World’s Top 50 most influential PPC Experts (according to PPCSurvey.com), he is one of the first Italian web professionals who got involved in search engines optimization in late ’90. Since then he has been working for several renowned companies and NGO / Non Profit organizations, at the beginning as marketing manager of one of the leading Italian web agencies and, since 2008, as freelance professional in web marketing and CRO. In 2012 he founded ADworld Experience, which now is the largest PPC event in Europe, in 2020 his “Google Ads Agile” became the best seller Italian book about GAds ever. He is a founding member of the Paid Search Association (2018), together with the World’s top professionals of the Industry.
Discosloth
Gil Gildner co-founded Discosloth, a paid search agency focused on Google Ads and the economics of advertising. He also writes about building and running marketing businesses. With Anya Gildner, he co-authored Becoming a Digital Marketer and Building a Successful Micro-Agency, connecting practical marketing education with topics such as agency positioning, cash flow and sustainable operations.
Ginny Marvin is Google’s Ads Product Liaison and the host of Ads Decoded, a podcast connecting advertisers with the teams building Google Ads. Her background is in paid search and digital advertising. Through the programme, she helps marketers understand product decisions and practical advertising questions, bringing advertiser concerns into conversations with Google’s product specialists.
Cypress North
Greg Finn is co-founder and partner at Cypress North, where he leads performance and innovation and helps guide the marketing team’s training and testing. He co-hosts Marketing O’Clock, covering paid search, SEO and social media developments. His educational work also includes Marketing O’Torial tutorials, Marketing O’Talk discussions and contributions to Search Engine Land and SMX.
PPC News Feed
Hana Kobzová is a PPC specialist and founder of PPC News Feed, a publication that tracks changes in advertising platforms. Her work combines client account management with reporting and explaining platform updates. She contributes to the Google Ads community and explores scripts and AI automation, using both practical campaign experience and a structured news archive to support other advertisers.
Impression
Harriet Fitzgerald is Associate Director and Head of Programmatic at Impression. She develops the agency’s programmatic offering, builds its team and oversees campaign work. Her published guidance covers display and video platform selection, connected television and the relationship between brand and performance marketing, helping advertisers understand how different media choices support their objectives.
School of Google Advertising by Igor Ivitskiy
Igor Ivitskiy teaches and consults on Google Ads through his own advertising school. His work includes structured online training, campaign setup guidance and individual consultations that review account settings and performance data. He brings practical advertising experience to educational material designed to help businesses and marketers understand how to build, assess and improve their Google Ads campaigns.
IG PPC
Isaac Gross is founder and CEO of IG PPC, an agency working with Amazon and Walmart sellers on advertising. His background as an ecommerce seller informs the agency’s approach to campaign management and business performance. He built the company around helping marketplace brands assess their advertising, manage PPC activity and connect campaign decisions with the commercial needs of their businesses.
AdVenture Media
Isaac Rudansky is the founder of AdVenture Media and a digital advertising educator. His teaching includes Google Ads, Meta advertising and landing page design, delivered through video tutorials and online courses. He and the AdVenture team also launched Modern Marketing Institute, extending that educational work into AI and performance marketing for practitioners and business teams.
Profiles include a public source, relevant expertise and a reason to explore the person’s work. Research is reviewed before publication. This is a growing directory, and the complete newsletter archive is still being reconciled.
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