Meet the contributors, explore yearly recognition and follow the community’s progress.
Explore contributors by their public work and area of expertise. These editorial profiles do not imply PMC membership or an awarded rank. Newsletter credits and earned member points have their own views.
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123 contributors · Showing 1–24
Define Digital Academy
Aaron Young is the founder of Define Digital Academy, where he teaches Google Ads campaign management and provides coaching and strategic oversight. His work includes the Google Ads Mastery programme, DDA On Demand and advisory support for advertisers. He also publishes educational videos, helping business owners and practitioners understand and manage their own advertising accounts.
Adriaan Dekker
Adriaan Dekker is an independent Google Ads specialist working with ecommerce and B2B advertisers. His consulting focuses on measurement, campaign structure, product segmentation and budget decisions. Alongside account management, he writes a weekly Google Ads newsletter explaining platform changes and their practical implications, and publishes a Google Ads Playbook and other resources for advertising practitioners.
B2Linked
AJ Wilcox is the founder and CEO of B2Linked, an agency dedicated to LinkedIn advertising. He hosts The LinkedIn Ads Show, sharing practical guidance for B2B marketers on account targeting, campaign objectives, retargeting and measurement. His public work combines agency practice, podcast interviews and conference education focused on understanding and improving LinkedIn Ads campaigns.
AKvertise / Social Ad AKademy
Akvile DeFazio is the president and founder of AKvertise and the founder of Social Ad AKademy. She works across paid social strategy, creative testing and advertiser development, offering consulting, workshops and coaching. Her published work and speaking explore Meta advertising, cross-platform creative and the practical decisions involved in running brands and advertising agencies.
Hop Skip Media
Ameet Khabra is the founder of Hop Skip Media, a specialist PPC agency. The agency’s work centres on digital advertising, lead generation and conversion performance, with Google and Facebook advertising represented in its team. Her professional focus combines campaign strategy with attention to performance data and clear communication about account decisions and business goals.
Paid Search Magic
Amy Hebdon is the founder and managing director of Paid Search Magic, with a focus on Google Ads and conversion improvement. Her experience spans agency, in-house and independent account management. She writes for search and marketing publications including Search Engine Land, CXL and Copyhackers, and co-runs the Google Ads for Savvy Digital Marketers community with James Hebdon.
Monks
Andrea Cruz is VP of Media Strategy, B2B at Monks. Her work spans paid search, paid social, account-based marketing and content syndication, supported by experience with analytics, tag management and CRM systems. She contributes to Search Engine Land and speaks at industry events, with published guidance on B2B Performance Max, LinkedIn advertising and coordination between SEO and paid media teams.
Foxwell Digital / Foxwell Founders
Andrew Foxwell is the co-founder of Foxwell Digital, a paid social advisory firm serving ecommerce and direct-to-consumer brands. He also founded Foxwell Founders, a membership community for digital advertisers. His work brings together consulting, coaching and conference education, drawing on experience with Facebook advertising and the practical challenges of operating and developing paid social programmes.
Media, Ads + Commerce
Andrew Lipsman is an independent analyst and consultant at Media, Ads + Commerce, where he publishes a newsletter on retail media and the wider advertising and commerce ecosystem. His work examines how retailers, brands and media businesses connect. He also contributes to Adweek, drawing on earlier research and insights roles at Insider Intelligence and comScore.
SavvyRevenue
Andrew Lolk is the founder and CEO of SavvyRevenue, an agency focused on Google Ads for ecommerce businesses and direct-to-consumer brands. He started the business in 2017 after leaving White Shark Media. His work connects account structure, optimisation and commercial planning, and he shares practitioner guidance through SavvyRevenue’s resources and the Andrew Talks PPC video series.
ADSQUIRE
Anthony Higman is the CEO and founder of ADSQUIRE, a digital advertising agency focused on law firms. His work centres on Google Ads, paid search and Local Services Ads, drawing on earlier experience inside a plaintiffs’ law firm and digital agencies. He combines account strategy and hands-on campaign management with contributions to professional marketing publications.
PPC Live / Search Engine Land
Anu Adegbola is the founder and CMO of PPC Live and paid media editor at Search Engine Land. She organises practitioner events, moderates discussions and hosts PPC Live The Podcast, including conversations about campaign mistakes and lessons learned. She also works as a paid search consultant and coach, covering strategy, analysis, execution and Google Ads automation.
Marketecture Media
Ari Paparo is CEO of Marketecture Media and a host of the Marketecture podcast, which interviews advertising and marketing industry leaders and technology providers. He previously co-founded Beeswax and held product leadership roles in advertising technology. His professional work combines programmatic advertising, product development and industry commentary, with contributions to publications including AdExchanger and Insider.
Human Made Machine / Occam’s Razor
Avinash Kaushik is Chief Strategy Officer at Human Made Machine and a consultant in brand strategy and marketing transformation at Tapestry. He writes the Occam’s Razor blog and The Marketing Analytics Intersect newsletter. The author of Web Analytics 2.0 and Web Analytics: An Hour a Day, his teaching connects analytics, experimentation and business decisions.
What Matters Media
Ayisha Yousef is a performance marketing consultant associated with What Matters Media. Her work focuses on ecommerce advertising across Google Ads, Shopping and paid social on Facebook, Instagram and TikTok. She shares practical guidance through PPC Live, including planning for peak shopping periods and understanding why reliable conversion tracking should be established before campaigns launch.
Heath Media
Ben Heath is an advertising educator and the agency founder behind Heath Media. He teaches Meta Ads and Google Ads through public videos and the Meta Ads Academy, while his agency works with ecommerce and service businesses. His professional material focuses on paid media strategy, campaign development and helping advertisers understand the practical choices involved in growing their campaigns.
The Ad Contrarian
Bob Hoffman is an advertising writer and speaker whose work includes books, essays, newsletters and The Ad Contrarian blog. He previously led independent advertising agencies and the US operation of an international agency. His public commentary examines the advertising business and its assumptions, offering a critical industry perspective grounded in agency leadership experience.
PPC Mastery
Bob Meijer is a co-founder of PPC Mastery and co-host of The PPC Mastery Podcast with Miles McNair. His public teaching focuses on practical Google Ads tactics, strategy and campaign decisions. PPC Mastery also provides a practitioner community and The PPC Edge newsletter, combining recurring educational content with opportunities for advertisers to learn from one another.
Independent / PPC Live contributor
Boluwa Olojo is a growth and performance marketer and PPC Live contributor. Her public work explores paid acquisition, analytics, automation and emerging advertising channels. She has gathered practitioner experiences of ChatGPT Ads across lead generation, ecommerce and B2B, presenting differing views on targeting and measurement. The Paid Search Association lists her as a board member and freelance specialist.
Adalysis
Brad Geddes is a co-founder of Adalysis and the author of Advanced Google AdWords. His work spans paid search education, campaign processes and tools for managing PPC accounts. He speaks internationally on marketing and teaches practitioners how to understand search advertising, with Adalysis providing a practical setting for his focus on audits, monitoring and campaign workflows.
nosDeu
Brais Calvo Vázquez works in digital analytics and co-founded nosDeu, a data cooperative. His technical writing through Datola explores Google Analytics 4 metrics, data privacy, reporting limitations and Google Tag Manager implementation. Across these projects, he focuses on reliable data collection and helping practitioners connect technical measurement choices with the questions their organisations need to answer.
Bram Social
Bram Van der Hallen is a digital marketer specialising in Meta advertising. Through his Bram Social website, Bram’s Buzz newsletter and social channels, he shares Facebook and Instagram advertising guidance, platform updates and technical tutorials. His background includes website development and search optimisation, with later work focused on paid media and explaining campaign tools to other advertisers.
Ehrenberg-Bass Institute
Byron Sharp is Professor of Marketing Science and Director of the Ehrenberg-Bass Institute. His research and teaching examine how brands compete and grow, consumer buying patterns and advertising effectiveness. He wrote How Brands Grow and Marketing: Theory, Evidence, Practice, and co-authored How Brands Grow Part 2 with Jenni Romaniuk, connecting academic research with marketing decisions.
Kinesso
Chanelle Dzwowa is a Senior PPC Account Executive at Kinesso and a contributor to PPC Live. Her writing connects technical campaign work with practical advertising judgement, covering dashboards, scripts, Excel and the review of AI-generated recommendations. She reports on practitioner events and explores the different roles of brand and generic search campaigns, helping advertisers connect day-to-day execution with business objectives.
Profiles include a public source, relevant expertise and a reason to explore the person’s work. Research is reviewed before publication. This is a growing directory, and the complete newsletter archive is still being reconciled.
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