Help shape this section

THE COLLECTIVE BOOKSHELF

Good books.
Better thinking.

Books for paid media practitioners and agency owners. Compare what each book covers, who it helps and when another title may be a better fit. Reading guides include source notes and attributed external commentary where available. The newest checked editions appear first.

Find your next read

Search the bookshelfReading focusHistorical manualsEdition detailsPublication yearSort by

81 titles to explore

Dates identify the checked edition. A recent edition or source review does not confirm that every platform tactic is current.

Library cover template

StrategyBOOK

Implementing Value Pricing

Ronald J. Baker

Develops a services business model around customer value instead of hours. Useful for owners examining the wider changes a new pricing approach requires.

Explore the book

Checked edition: Date unconfirmedPublisher description and contents reviewedSee the publisher or author for available formats and prices. Public samples are linked where checked.Business and marketing thinkingEdition & source notes

StrategyBOOK

Influence

Robert Cialdini

Explores persuasion, social proof and trust, with unity added in the expanded edition. Useful for improving how an offer helps customers decide.

Explore the book

Checked edition: Date unconfirmedPublisher or author description reviewedBusiness and marketing thinkingEdition & source notes

StrategyBOOK

Madison Avenue Makeover

Michael Farmer

An inside account of Huge's agency transformation. Useful for owners examining how pricing, organisation and client outcomes need to change together.

Explore the book

Checked edition: Date unconfirmedPublisher or author description reviewedSee the publisher or author for available formats and prices. Public samples are linked where checked.Business and marketing thinkingEdition & source notes

MeasurementBOOK

Making Websites Win

Karl Blanks & Ben Jesson

A customer-research-led approach to website conversion. Useful for agencies building a case for diagnosing the page before increasing media spend.

Explore the book

Checked edition: Date unconfirmedPublisher or author description reviewedThe author site offers digital formats after newsletter signup. The signup and download were not completed; access terms may change.Business and marketing thinkingEdition & source notes

StrategyBOOK

Prediction Machines

Ajay Agrawal & Joshua Gans & Avi Goldfarb

Explains how AI makes prediction cheaper, helping agency owners decide what to automate and where human judgement matters.

Explore the book

See the publisher for edition and availability.

StrategyBOOK

Sales Pitch

April Dunford

An eight-step approach to turning product positioning into a sales narrative. Useful when an offer is clear but the presentation does not help buyers choose.

Explore the book

Checked edition: Date unconfirmedPublisher or author description reviewedSee the publisher or author for available formats and prices.Business and marketing thinkingEdition & source notes

StrategyBOOK

Sell with Authority

Drew McLellan & Stephen Woessner

Connects focused expertise with useful, distinctive agency content. Relevant to owners who want their marketing to demonstrate what their firm knows.

Explore the book

Library cover template

Paid searchBOOK

The Beginner’s Guide to Google Ads

Anya Gildner

A short introduction to basic paid-search campaigns. Useful for starting team training, with the book's exact edition details still unconfirmed.

Explore the book

Checked edition: Date unconfirmedPublisher or author description reviewedSee the publisher or author for available formats and prices.Dedicated PPC booksEdition & source notes

Library cover template

StrategyBOOK

The Four Conversations

Blair Enns

A practical model for selling expertise. Useful for owners improving qualification, value discussions and the conversations that lead to a proposal.

Explore the book

Checked edition: Date unconfirmedPublisher or author description reviewedSee the publisher or author for available formats and prices.Business and marketing thinkingEdition & source notes

Independent curation with AI-assisted research and editorial notes. Books and their ideas belong to their original authors. Source checks cover the descriptions and samples stated on each listing; books have not been read in full. A recent source check does not establish that every platform tactic is current. Cover availability and credits are shown on individual book pages.