Anthony Higman
CEO and founder; legal paid search specialist
ADSQUIRE
Anthony Higman is the CEO and founder of ADSQUIRE, a digital advertising agency focused on law firms. His work centres on Google Ads, paid search and Local Services Ads, drawing on earlier experience inside a plaintiffs’ law firm and digital agencies. He combines account strategy and hands-on campaign management with contributions to professional marketing publications.
Explore Anthony’s work
Shows, ideas and places to learn from Anthony Higman.
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Channels & websites1
Newsfeed47
An LSA-style result appears beside the local map pack for injury searches
Anthony Higman reports seeing Local Services Ads occupy a sponsored placement around the local map pack for personal-injury searches. His supplied mobile screenshot shows the query “injury lawyers” in the Philadelphia area, with Middle City East, PA 19102 visible.
Image: Anthony Higman
Performance Max sourced videos become an opt-out setting
Google’s sourced-video setting is enabled by default for new Performance Max campaigns and may have been activated on some existing campaigns. It can add up to ten videos per asset group from approved landing-page, social and YouTube sources. Anthony Higman shared an account notice giving an 8 November opt-out date. Google’s help page also requires source approval and describes a staged rollout. Check both the toggle and approved URLs, especially where organic clips use music, talent or material without paid-media rights.
Image: Google Ads Help
Local Services Ads drop "featured professionals" and make headshots optional
An in-account notice says that "starting in October, featured professionals will no longer show on your ads" and that a headshot "is optional and won't affect ad serving"; photos and reviews are unchanged. Anthony Higman posted the notice in the first hour of Monday 19 October (UK time), after an earlier post on a headshot test, and Search Engine Roundtable and PPC News Feed followed. Google's LSA help page had not been updated. The person-led ad unit is going, so review which trust signals remain in your profile and keep review volume up.
Image: Anthony HigmanThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 144 pts
Contribution points
144 contribution points · 36 credited works · #11 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →37 weekly mentions
Reported in the newsletter’s 2025 annual review. This is historical recognition, separate from member points. The weekly source issues have not been independently recounted.
Read the original recognition